Peggy Cunningham
Impact in
- Marketing top 1%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Strategy and Management top 1%
- Corporate Social Responsibility Reporting
- Innovation and Knowledge Management
- Business Strategy and Innovation
Papers in
-
- Customer Service Quality and Loyalty 8
- Management and Organizational Studies 5
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- Corporate Social Responsibility Reporting 11
- Innovation and Knowledge Management 3
- Co-authors
- Ida E. Berger (4 shared papers)P. Rajan Varadarajan (1 shared paper)Minette E. Drumwright (6 shared papers)Lindsay McShane (1 shared paper)Mark J. Rosker (3 shared papers)Ju‐Hsiou Liao (2 shared papers)Mercouri G. Kanatzidis (2 shared papers)L. F. Warren (2 shared papers)
- Journals
- Journal of the Academy of Marketing Science (7 papers)California Management Review (2 papers)Journal of Business Ethics (2 papers)Corporate Social Responsibility and Environmental Management (2 papers)European Business Review (1 paper)
- Partner nations
- CanadaUnited StatesAustria
In The Last Decade
Peggy Cunningham
42 papers receiving 2.0k citations
Peers
Comparison fields: 5 of 110
- Marketing 696
- Strategy and Management 1.1k
- Organizational Behavior and Human Resource Management 591
- Business and International Management 90
- Information Systems and Management 204
Countries citing papers authored by Peggy Cunningham
This map shows the geographic impact of Peggy Cunningham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peggy Cunningham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peggy Cunningham more than expected).
Fields of papers citing papers by Peggy Cunningham
This network shows the impact of papers produced by Peggy Cunningham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peggy Cunningham. The network helps show where Peggy Cunningham may publish in the future.
Co-authors
The 25 scholars most cited alongside Peggy Cunningham, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 47 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1995 | 460 | |
| 2 | 2004 | 335 | |
| 3 | 2007 | 267 | |
| 4 | 2011 | 232 | |
| 5 | 1995 | 211 | |
| 6 | 2003 | 200 | |
| 7 | 2009 | 151 | |
| 8 | 1989 | 94 | |
| 9 | Consumer Persuasion Through Cause-Related Advertising | 1999 | 78 |
| 10 | 1995 | 29 | |
| 11 | 2024 | 22 | |
| 12 | 1989 | 21 | |
| 13 | 2010 | 21 | |
| 14 | 1999 | 19 | |
| 15 | 2011 | 18 | |
| 16 | 2019 | 12 | |
| 17 | 2007 | 12 | |
| 18 | 2002 | 11 | |
| 19 | 2024 | 10 | |
| 20 | 2016 | 10 |
About Peggy Cunningham
Peggy Cunningham is a scholar working on Organizational Behavior and Human Resource Management, Strategy and Management, Marketing, Sociology and Political Science and Information Systems and Management, having authored 47 papers that have together received 2.3k indexed citations. Recurring topics across this work include Corporate Social Responsibility Reporting (11 papers), Ethics in Business and Education (10 papers), Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Management and Marketing Education (5 papers), Management and Organizational Studies (5 papers), Environmental Sustainability in Business (4 papers) and Innovation and Knowledge Management (3 papers). The work is most often cited by research in Marketing (696 citations), Strategy and Management (1.1k citations), Organizational Behavior and Human Resource Management (591 citations), Business and International Management (90 citations) and Information Systems and Management (204 citations). Peggy Cunningham has collaborated with scholars based in Canada, United States and Austria. Frequent co-authors include Ida E. Berger, P. Rajan Varadarajan, Minette E. Drumwright, Lindsay McShane, Mark J. Rosker, Ju‐Hsiou Liao, Mercouri G. Kanatzidis, L. F. Warren, Robert V. Kozinets and M. D. Ewbank. Their work appears in journals such as Journal of the Academy of Marketing Science, California Management Review, Journal of Business Ethics, Corporate Social Responsibility and Environmental Management and European Business Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.