Nita Umashankar

17 papers and 350 indexed citations i.

Nita Umashankar has authored 17 papers that have received a total of 350 indexed citations. This includes 8 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (6 papers). Nita Umashankar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States, Canada and Spain. Nita Umashankar's co-authors include Jeffrey R. Parker, Raji Srinivasan, Alejandro Fernández‐Montero, V. Kumar and Simon Grandjean Lapierre and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.