Nita Umashankar

About

Nita Umashankar is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Nita Umashankar has authored 17 papers receiving a total of 385 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. Recurrent topics in Nita Umashankar’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (6 papers). Nita Umashankar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (6 papers). Nita Umashankar collaborates with scholars based in United States, Canada and India. Nita Umashankar's co-authors include V. Kumar, Morgan K. Ward, Darren W. Dahl, Raji Srinivasan, Jeffrey R. Parker, Arun Sreekumar, Madhu Viswanathan, Sundar G. Bharadwaj, S. Cem Bahadir and Vithala R. Rao and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Nita Umashankar i

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Fields of papers citing papers by Nita Umashankar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nita Umashankar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nita Umashankar. The network helps show where Nita Umashankar may publish in the future.

Countries citing papers authored by Nita Umashankar

Since Specialization

Citations

This map shows the geographic impact of Nita Umashankar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nita Umashankar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nita Umashankar more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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