Madhu Viswanathan
About
Madhu Viswanathan is a scholar working on Business and International Management, Marketing and Economics and Econometrics.
According to data from OpenAlex, Madhu Viswanathan has authored 41 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Business and International Management, 17 papers in Marketing and 8 papers in Economics and Econometrics. Recurrent topics in Madhu Viswanathan’s work include Innovation and Socioeconomic Development (25 papers), Service and Product Innovation (12 papers) and Microfinance and Financial Inclusion (5 papers). Madhu Viswanathan is often cited by papers focused on Innovation and Socioeconomic Development (25 papers), Service and Product Innovation (12 papers) and Microfinance and Financial Inclusion (5 papers). Madhu Viswanathan collaborates with scholars based in United States, Australia and India. Madhu Viswanathan's co-authors include José Antônio Rosa, Srinivas Sridharan, Julie A. Ruth, Srinivas Venugopal, Robin Ritchie, Kelly Weidner, Raj Echambadi, Kiju Jung, Arun Sreekumar and Roland Gau and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Strategic Management Journal and Journal of Marketing.
In The Last Decade
Co-authorship network of co-authors of Madhu Viswanathan i
Fields of papers citing papers by Madhu Viswanathan
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Madhu Viswanathan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Madhu Viswanathan may publish in the future.
Countries citing papers authored by Madhu Viswanathan
Since SpecializationCitations
This map shows the geographic impact of Madhu Viswanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Madhu Viswanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Madhu Viswanathan more than expected).
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