Madhu Viswanathan

44 papers and 1.4k indexed citations
i
.

About

Madhu Viswanathan is a scholar working on Business and International Management, Marketing and Economics and Econometrics. According to data from OpenAlex, Madhu Viswanathan has authored 44 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Business and International Management, 18 papers in Marketing and 10 papers in Economics and Econometrics. Recurrent topics in Madhu Viswanathan’s work include Innovation and Socioeconomic Development (26 papers), Service and Product Innovation (12 papers) and Microfinance and Financial Inclusion (6 papers). Madhu Viswanathan is often cited by papers focused on Innovation and Socioeconomic Development (26 papers), Service and Product Innovation (12 papers) and Microfinance and Financial Inclusion (6 papers). Madhu Viswanathan collaborates with scholars based in United States, India and Australia. Madhu Viswanathan's co-authors include José Antônio Rosa, Srinivas Sridharan, Julie A. Ruth, Srinivas Venugopal, Robin Ritchie, Kelly Weidner, Raj Echambadi, Arun Sreekumar, Kiju Jung and Rajkumar Venkatesan and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing and Strategic Management Journal.

In The Last Decade

Co-authorship network of co-authors of Madhu Viswanathan

This figure shows the co-authorship network connecting the top 25 collaborators of Madhu Viswanathan. A scholar is included among the top collaborators of Madhu Viswanathan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Madhu Viswanathan. Madhu Viswanathan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Madhu Viswanathan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Madhu Viswanathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Madhu Viswanathan. The network helps show where Madhu Viswanathan may publish in the future.

Countries citing papers authored by Madhu Viswanathan

Since Specialization
Citations

This map shows the geographic impact of Madhu Viswanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Madhu Viswanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Madhu Viswanathan more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026