Nick Lee

10.4k citations
184 papers · 7.4k · 3 hit papers · h-index 41

Impact in

  • Marketing top 0.2%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Environmental Sustainability in Business
    • Technology Adoption and User Behaviour

Papers in

Nick Lee

171 papers receiving 6.7k citations

Nick Lee's Hit Papers

Expectancy-disconfirmation and consumer satisfaction: A meta-analysis 2025 · 23 citations
230+6+13Years since publication4008001.2k

Peers

Nick Lee
Comparison fields: 5 of 186
  • Marketing 1.9k
  • Information Systems and Management 1.2k
  • Organizational Behavior and Human Resource Management 1.4k
  • Sociology and Political Science 3.2k
  • Communication 475
Replace Nan Zhou with:
Nan Zhou China
Carlo di Lauro Italy
Gary Armstrong United Kingdom
Xinshu Zhao Macao
Joseph A. Cote United States
John L. Graham United States
Jeffrey James Netherlands
John R. Rossiter Australia
Chip Heath United States
Dong‐Jin Lee South Korea
Nick Lee relative to Nan Zhou China Nan Zhou's profile →
Citations per field
00.5×1.6×
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Citations per year

Countries citing papers authored by Nick Lee

Since Specialization
Citations

This map shows the geographic impact of Nick Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nick Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nick Lee more than expected).

Fields of papers citing papers by Nick Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nick Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nick Lee. The network helps show where Nick Lee may publish in the future.

Co-authors

The 25 scholars most cited alongside Nick Lee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Nick Lee Line = papers co-authored together Nick Lee links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 184 papers — load more, or switch the sort, to bring in the rest.

#Work
1
Word of mouth communication within online communities: Conceptualizing the online social network
Hit paper breakdown →
20071269
2
What is ‘neuromarketing’? A discussion and agenda for future research
Hit paper breakdown →
2006587
3
Childhood and Society: Growing up in an Age of Uncertainty
2001477
4 2009445
5 1994243
6 2012177
7
Doing Business Research: A Guide to Theory and Practice
2008158
8 2012148
9 2000146
10 1999138
11 2013131
12 2006130
13 2010117
14 2006111
15 2012105
16 202192
17 199891
18 199990
19 201190
20 201888

About Nick Lee

Nick Lee is a scholar working on Organizational Behavior and Human Resource Management, Sociology and Political Science, Marketing, Cognitive Neuroscience and Management of Technology and Innovation, having authored 184 papers that have together received 7.4k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (31 papers), Consumer Behavior in Brand Consumption and Identification (24 papers), Management and Marketing Education (19 papers), Digital Marketing and Social Media (15 papers), Neural and Behavioral Psychology Studies (10 papers), Job Satisfaction and Organizational Behavior (10 papers), Psychology of Moral and Emotional Judgment (9 papers) and Management and Organizational Studies (9 papers). The work is most often cited by research in Marketing (1.9k citations), Information Systems and Management (1.2k citations), Organizational Behavior and Human Resource Management (1.4k citations), Sociology and Political Science (3.2k citations) and Communication (475 citations). Nick Lee has collaborated with scholars based in United Kingdom, United States and Finland. Frequent co-authors include Amanda J. Broderick, Laura Chamberlain, John W. Cadogan, Carl Senior, Martin Wetzels, Mirella Kleijnen, Steve Brown, Michael Bütler, Ian Lings and John Hassard. Their work appears in journals such as European Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of Business Research, The Lancet and Industrial Marketing Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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