Mojtaba Barari
Impact in
- Marketing top 2%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Service and Product Innovation
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- Technology Adoption and User Behaviour
Papers in
- Marketing 16
- Consumer Retail Behavior Studies 10
- Consumer Behavior in Brand Consumption and Identification 9
- Sharing Economy and Platforms 4
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- Digital Marketing and Social Media 10
- Impact of Technology on Adolescents 3
- Co-authors
- Justin Paul (2 shared papers)Mitchell Ross (6 shared papers)Sara Quach (10 shared papers)Jiraporn Surachartkumtonkun (5 shared papers)Park Thaichon (5 shared papers)Mai Nguyen (2 shared papers)Olivier Furrer (1 shared paper)Martin Eisend (2 shared papers)
- Journals
- Journal of Retailing and Consumer Services (2 papers)International Journal of Hospitality Management (1 paper)Electronic Commerce Research (1 paper)Journal of Consumer Marketing (1 paper)Journal of Advertising (1 paper)
- Partner nations
- AustraliaUnited KingdomPuerto Rico
In The Last Decade
Mojtaba Barari
19 papers receiving 963 citations
Mojtaba Barari's Hit Papers
Peers
Comparison fields: 5 of 110
- Marketing 532
- Information Systems and Management 198
- Organizational Behavior and Human Resource Management 244
- Sociology and Political Science 429
- Business and International Management 12
Countries citing papers authored by Mojtaba Barari
This map shows the geographic impact of Mojtaba Barari's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mojtaba Barari with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mojtaba Barari more than expected).
Fields of papers citing papers by Mojtaba Barari
This network shows the impact of papers produced by Mojtaba Barari. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mojtaba Barari. The network helps show where Mojtaba Barari may publish in the future.
Co-authors
The 12 scholars most cited alongside Mojtaba Barari, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how? Hit paper breakdown → | 2022 | 316 |
| 2 | 2020 | 211 | |
| 3 | 2019 | 147 | |
| 4 | 2020 | 136 | |
| 5 | 2023 | 41 | |
| 6 | 2023 | 39 | |
| 7 | 2024 | 22 | |
| 8 | 2022 | 17 | |
| 9 | 2018 | 17 | |
| 10 | 2011 | 15 | |
| 11 | 2023 | 12 | |
| 12 | 2025 | 9 | |
| 13 | 2022 | 9 | |
| 14 | 2025 | 8 | |
| 15 | 2024 | 8 | |
| 16 | 2024 | 5 | |
| 17 | 2024 | 3 | |
| 18 | 2025 | 2 | |
| 19 | 2022 | 2 | |
| 20 | THE CONTRIBUTION OF RELATIONSHIP MARKETING UNDERPINNING TO CUSTOMER LOYALTY: A COMPARISON PRIVATE WITH A GOVERNMENT OWNED BANK | 2009 | 0 |
About Mojtaba Barari
Mojtaba Barari is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Information Systems and Management and Artificial Intelligence, having authored 22 papers that have together received 1.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (10 papers), Consumer Retail Behavior Studies (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers), Technology Adoption and User Behaviour (6 papers), Sharing Economy and Platforms (4 papers), Impact of Technology on Adolescents (3 papers) and AI in Service Interactions (2 papers). The work is most often cited by research in Marketing (532 citations), Information Systems and Management (198 citations), Organizational Behavior and Human Resource Management (244 citations), Sociology and Political Science (429 citations) and Business and International Management (12 citations). Mojtaba Barari has collaborated with scholars based in Australia, United Kingdom and Puerto Rico. Frequent co-authors include Justin Paul, Mitchell Ross, Sara Quach, Jiraporn Surachartkumtonkun, Park Thaichon, Mai Nguyen, Olivier Furrer, Martin Eisend, Bahram Ranjbarian and Liem Viet Ngo. Their work appears in journals such as Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Electronic Commerce Research, Journal of Consumer Marketing and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.