Yupal Shukla
About
Yupal Shukla is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Yupal Shukla has authored 32 papers receiving a total of 503 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 18 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Yupal Shukla’s work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (11 papers). Yupal Shukla is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (11 papers). Yupal Shukla collaborates with scholars based in India, Italy and United Arab Emirates. Yupal Shukla's co-authors include Jayesh D. Patel, Kallol Das, Sita Mishra, Gunjan Malhotra, Linda D. Hollebeek, Anuj Sharma, Jyoti Rana, Malliga Marimuthu, Neeraj Pandey and Jochen Wirtz and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and International Journal of Information Management.
In The Last Decade
Co-authorship network of co-authors of Yupal Shukla i
Fields of papers citing papers by Yupal Shukla
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Yupal Shukla. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yupal Shukla may publish in the future.
Countries citing papers authored by Yupal Shukla
Since SpecializationCitations
This map shows the geographic impact of Yupal Shukla's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yupal Shukla with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yupal Shukla more than expected).
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