Michael McCarthy
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Wine Industry and Tourism
Papers in
-
- Healthcare Policy and Management 7
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Market Behavior and Pricing 4
- Co-authors
- Sandra Milberg (4 shared papers)C. Whan Park (1 shared paper)David L. Mothersbaugh (4 shared papers)Timothy B. Heath (7 shared papers)Donald G. Norris (1 shared paper)Devon DelVecchio (1 shared paper)Jack G. Copeland (3 shared papers)Subimal Chatterjee (3 shared papers)
- Journals
- The Lancet (26 papers)BMJ (14 papers)Journal of Thoracic and Cardiovascular Surgery (3 papers)Journal of Services Marketing (1 paper)Journal of Consumer Research (1 paper)
- Partner nations
- United StatesCanadaAustralia
In The Last Decade
Michael McCarthy
62 papers receiving 951 citations
Peers
Comparison fields: 5 of 121
- Marketing 676
- Tourism, Leisure and Hospitality Management 59
- Organizational Behavior and Human Resource Management 200
- Transplantation 29
- General Decision Sciences 19
Countries citing papers authored by Michael McCarthy
This map shows the geographic impact of Michael McCarthy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael McCarthy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael McCarthy more than expected).
Fields of papers citing papers by Michael McCarthy
This network shows the impact of papers produced by Michael McCarthy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael McCarthy. The network helps show where Michael McCarthy may publish in the future.
Co-authors
The 25 scholars most cited alongside Michael McCarthy, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 71 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1997 | 222 | |
| 2 | 2002 | 93 | |
| 3 | 1999 | 89 | |
| 4 | 2008 | 80 | |
| 5 | 2011 | 68 | |
| 6 | The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | 1993 | 62 |
| 7 | 2001 | 56 | |
| 8 | 2007 | 46 | |
| 9 | 2000 | 44 | |
| 10 | 2006 | 33 | |
| 11 | 1993 | 27 | |
| 12 | The effects of direct and associative brand extension strategies on consumer response to brand | 1993 | 25 |
| 13 | 2002 | 24 | |
| 14 | 2009 | 22 | |
| 15 | 2000 | 19 | |
| 16 | 2015 | 18 | |
| 17 | 1992 | 12 | |
| 18 | 2011 | 12 | |
| 19 | 2011 | 11 | |
| 20 | 1982 | 11 |
About Michael McCarthy
Michael McCarthy is a scholar working on Economics and Econometrics, Marketing, General Health Professions, Sociology and Political Science and Public Health, Environmental and Occupational Health, having authored 71 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Healthcare Policy and Management (7 papers), Digital Marketing and Social Media (5 papers), Science, Research, and Medicine (5 papers), Consumer Market Behavior and Pricing (4 papers), Biomedical Ethics and Regulation (4 papers), Transplantation: Methods and Outcomes (3 papers) and Primary Care and Health Outcomes (3 papers). The work is most often cited by research in Marketing (676 citations), Tourism, Leisure and Hospitality Management (59 citations), Organizational Behavior and Human Resource Management (200 citations), Transplantation (29 citations) and General Decision Sciences (19 citations). Michael McCarthy has collaborated with scholars based in United States, Canada and Australia. Frequent co-authors include Sandra Milberg, C. Whan Park, David L. Mothersbaugh, Timothy B. Heath, Donald G. Norris, Devon DelVecchio, Jack G. Copeland, Subimal Chatterjee, Gangseog Ryu and Luis J. Rosado. Their work appears in journals such as The Lancet, BMJ, Journal of Thoracic and Cardiovascular Surgery, Journal of Services Marketing and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.