Michael McCarthy
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Wine Industry and Tourism
Papers in
-
- Healthcare Policy and Management 8
- Pharmaceutical Economics and Policy 3
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Market Behavior and Pricing 4
- Co-authors
- Sandra Milberg (4 shared papers)C. Whan Park (1 shared paper)David L. Mothersbaugh (4 shared papers)Timothy B. Heath (7 shared papers)Donald G. Norris (1 shared paper)Timothy B. Greenlee (1 shared paper)Devon DelVecchio (1 shared paper)Jack G. Copeland (3 shared papers)
- Journals
- The Lancet (26 papers)BMJ (15 papers)Journal of Thoracic and Cardiovascular Surgery (3 papers)Journal of Product & Brand Management (1 paper)Journal of Advertising Research (1 paper)
- Partner nations
- United StatesCanadaUnited Kingdom
In The Last Decade
Michael McCarthy
62 papers receiving 960 citations
Peers
Comparison fields: 5 of 116
- Marketing 680
- Tourism, Leisure and Hospitality Management 59
- Organizational Behavior and Human Resource Management 199
- General Decision Sciences 19
- Gender Studies 77
Countries citing papers authored by Michael McCarthy
This map shows the geographic impact of Michael McCarthy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael McCarthy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael McCarthy more than expected).
Fields of papers citing papers by Michael McCarthy
This network shows the impact of papers produced by Michael McCarthy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael McCarthy. The network helps show where Michael McCarthy may publish in the future.
Co-authors
The 25 scholars most cited alongside Michael McCarthy, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 72 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1997 | 222 | |
| 2 | 2002 | 94 | |
| 3 | 1999 | 91 | |
| 4 | 2008 | 81 | |
| 5 | 2011 | 68 | |
| 6 | The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | 1993 | 62 |
| 7 | 2001 | 57 | |
| 8 | 2007 | 46 | |
| 9 | 2000 | 45 | |
| 10 | 2006 | 33 | |
| 11 | 1993 | 28 | |
| 12 | The effects of direct and associative brand extension strategies on consumer response to brand | 1993 | 25 |
| 13 | 2002 | 24 | |
| 14 | 2009 | 22 | |
| 15 | 2000 | 19 | |
| 16 | 2015 | 18 | |
| 17 | 1992 | 12 | |
| 18 | 2011 | 12 | |
| 19 | 2011 | 11 | |
| 20 | 1982 | 11 |
About Michael McCarthy
Michael McCarthy is a scholar working on Economics and Econometrics, Marketing, General Health Professions, Sociology and Political Science and Public Health, Environmental and Occupational Health, having authored 72 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Healthcare Policy and Management (8 papers), Science, Research, and Medicine (5 papers), Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (4 papers), Primary Care and Health Outcomes (4 papers), Biomedical Ethics and Regulation (4 papers) and Pharmaceutical Economics and Policy (3 papers). The work is most often cited by research in Marketing (680 citations), Tourism, Leisure and Hospitality Management (59 citations), Organizational Behavior and Human Resource Management (199 citations), General Decision Sciences (19 citations) and Gender Studies (77 citations). Michael McCarthy has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include Sandra Milberg, C. Whan Park, David L. Mothersbaugh, Timothy B. Heath, Donald G. Norris, Timothy B. Greenlee, Devon DelVecchio, Jack G. Copeland, Subimal Chatterjee and Gangseog Ryu. Their work appears in journals such as The Lancet, BMJ, Journal of Thoracic and Cardiovascular Surgery, Journal of Product & Brand Management and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.