Mary Walker
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
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- Customer Service Quality and Loyalty
Papers in
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- Consumer Behavior in Brand Consumption and Identification 5
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- Customer Service Quality and Loyalty 4
- Co-authors
- Lynn Langmeyer (3 shared papers)Thomas J. Hayes (4 shared papers)Matthew D. Shank (2 shared papers)Daniel Langmeyer (2 shared papers)Candace Gunnarsson (1 shared paper)M. Carole Macklin (1 shared paper)Kiran Sarma (1 shared paper)Vernon Ahmadjian (1 shared paper)
- Journals
- Journal of Consumer Marketing (3 papers)Library Collections Acquisitions and Technical Services (2 papers)Journal of Marketing for HIGHER EDUCATION (2 papers)Journal of Advertising Research (1 paper)Journal of Business Ethics (1 paper)
- Partner nations
- United States
In The Last Decade
Mary Walker
16 papers receiving 399 citations
Peers
Comparison fields: 5 of 67
- Marketing 243
- Organizational Behavior and Human Resource Management 127
- Gender Studies 85
- Information Systems and Management 55
- Communication 50
Countries citing papers authored by Mary Walker
This map shows the geographic impact of Mary Walker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mary Walker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mary Walker more than expected).
Fields of papers citing papers by Mary Walker
This network shows the impact of papers produced by Mary Walker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mary Walker. The network helps show where Mary Walker may publish in the future.
Co-authors
The 10 scholars most cited alongside Mary Walker, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1996 | 107 | |
| 2 | 2007 | 84 | |
| 3 | 1992 | 78 | |
| 4 | A First Step to Identify the Meaning in Celebrity Endorsers | 1991 | 72 |
| 5 | 2009 | 64 | |
| 6 | 1992 | 40 | |
| 7 | 1996 | 21 | |
| 8 | 1994 | 13 | |
| 9 | 2001 | 9 | |
| 10 | 2007 | 7 | |
| 11 | 1992 | 4 | |
| 12 | Subject Guides & More: Creatively Transforming an Open Source Management System | 2010 | 3 |
| 13 | 2007 | 3 | |
| 14 | 1999 | 3 | |
| 15 | 2007 | 2 | |
| 16 | 1979 | 2 | |
| 17 | Cigarette, alcohol and drug use among second-level students in Waterford / Kilkenny and Kerry Garda divisions. | 2002 | 2 |
| 18 | 1997 | 1 | |
| 19 | The archives of the American Board for Foreign Missions | 1952 | 1 |
| 20 | Changing needs, changing roles | 2009 | 0 |
About Mary Walker
Mary Walker is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Sociology and Political Science and Information Systems, having authored 21 papers that have together received 516 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers), Library Collection Development and Digital Resources (2 papers), Media, Gender, and Advertising (2 papers), Management and Marketing Education (2 papers), Library Science and Information Systems (2 papers), Corporate Identity and Reputation (2 papers) and Digital Marketing and Social Media (2 papers). The work is most often cited by research in Marketing (243 citations), Organizational Behavior and Human Resource Management (127 citations), Gender Studies (85 citations), Information Systems and Management (55 citations) and Communication (50 citations). Mary Walker has collaborated with scholars based in United States. Frequent co-authors include Lynn Langmeyer, Thomas J. Hayes, Matthew D. Shank, Daniel Langmeyer, Candace Gunnarsson, M. Carole Macklin, Kiran Sarma, Vernon Ahmadjian, William Ryan and David R. Weinberg. Their work appears in journals such as Journal of Consumer Marketing, Library Collections Acquisitions and Technical Services, Journal of Marketing for HIGHER EDUCATION, Journal of Advertising Research and Journal of Business Ethics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.