Chow‐Hou Wee
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Copyright and Intellectual Property
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 6
- Marketing and Advertising Strategies 2
-
- International Business and FDI 2
- Innovation and Knowledge Management 2
- Co-authors
- May O. Lwin (2 shared papers)Roger Lee (1 shared paper)Harrie Vredenburg (1 shared paper)Charles W. L. Hill (2 shared papers)
- Journals
- European Journal of Marketing (2 papers)Journal of Small Business & Entrepreneurship (2 papers)International Marketing Review (2 papers)Long Range Planning (1 paper)Journal of Current Issues & Research in Advertising (1 paper)
- Partner nations
- SingaporeNetherlandsBotswana
In The Last Decade
Chow‐Hou Wee
19 papers receiving 410 citations
Peers
Comparison fields: 5 of 66
- Marketing 323
- Business and International Management 21
- Organizational Behavior and Human Resource Management 82
- Information Systems and Management 52
- Tourism, Leisure and Hospitality Management 11
Countries citing papers authored by Chow‐Hou Wee
This map shows the geographic impact of Chow‐Hou Wee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chow‐Hou Wee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chow‐Hou Wee more than expected).
Fields of papers citing papers by Chow‐Hou Wee
This network shows the impact of papers produced by Chow‐Hou Wee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chow‐Hou Wee. The network helps show where Chow‐Hou Wee may publish in the future.
Co-authors
The 4 scholars most cited alongside Chow‐Hou Wee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1995 | 274 | |
| 2 | 1995 | 39 | |
| 3 | 1989 | 22 | |
| 4 | 1994 | 21 | |
| 5 | Comparative Advertising: a Review With Implications For Further Research | 1983 | 19 |
| 6 | 1999 | 18 | |
| 7 | 2000 | 15 | |
| 8 | 1991 | 14 | |
| 9 | 1996 | 13 | |
| 10 | 1986 | 12 | |
| 11 | International business : an Asian perspective | 2012 | 10 |
| 12 | 1995 | 7 | |
| 13 | 1994 | 6 | |
| 14 | BISNIS INTERNASIONAL PERSPEKTIF ASIA | 2014 | 4 |
| 15 | 1997 | 3 | |
| 16 | 2014 | 3 | |
| 17 | 2015 | 3 | |
| 18 | 1997 | 2 | |
| 19 | 1994 | 1 |
About Chow‐Hou Wee
Chow‐Hou Wee is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Gender Studies and Communication, having authored 19 papers that have together received 486 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (3 papers), Customer Service Quality and Loyalty (3 papers), International Business and FDI (2 papers), Global and Cross-Cultural Management (2 papers), Innovation and Knowledge Management (2 papers), Entrepreneurship Studies and Influences (2 papers) and Marketing and Advertising Strategies (2 papers). The work is most often cited by research in Marketing (323 citations), Business and International Management (21 citations), Organizational Behavior and Human Resource Management (82 citations), Information Systems and Management (52 citations) and Tourism, Leisure and Hospitality Management (11 citations). Chow‐Hou Wee has collaborated with scholars based in Singapore, Netherlands and Botswana. Frequent co-authors include May O. Lwin, Roger Lee, Harrie Vredenburg and Charles W. L. Hill. Their work appears in journals such as European Journal of Marketing, Journal of Small Business & Entrepreneurship, International Marketing Review, Long Range Planning and Journal of Current Issues & Research in Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.