Chow‐Hou Wee

17 papers and 407 indexed citations i.

About

Chow‐Hou Wee is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Chow‐Hou Wee has authored 17 papers receiving a total of 407 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Strategy and Management and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Chow‐Hou Wee’s work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (3 papers) and Media, Gender, and Advertising (3 papers). Chow‐Hou Wee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (3 papers) and Media, Gender, and Advertising (3 papers). Chow‐Hou Wee collaborates with scholars based in Singapore, Canada and The Netherlands. Chow‐Hou Wee's co-authors include May O. Lwin, Roger Lee, Harrie Vredenburg, Krishna Udayasankar and Charles W. L. Hill and has published in prestigious journals such as Journal of the Academy of Marketing Science, Long Range Planning and European Journal of Marketing.

In The Last Decade

Co-authorship network of co-authors of Chow‐Hou Wee i

Fields of papers citing papers by Chow‐Hou Wee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chow‐Hou Wee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chow‐Hou Wee. The network helps show where Chow‐Hou Wee may publish in the future.

Countries citing papers authored by Chow‐Hou Wee

Since Specialization
Citations

This map shows the geographic impact of Chow‐Hou Wee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chow‐Hou Wee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chow‐Hou Wee more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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