Chow‐Hou Wee

17 papers and 397 indexed citations i.

Chow‐Hou Wee has authored 17 papers that have received a total of 397 indexed citations. This includes 7 papers in Marketing, 4 papers in Strategy and Management and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (3 papers) and Customer Service Quality and Loyalty (3 papers). Chow‐Hou Wee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Singapore, Canada and The Netherlands. Chow‐Hou Wee's co-authors include May O. Lwin, Charles W. L. Hill, Harrie Vredenburg, Krishna Udayasankar and Roger Lee and has published in prestigious journals such as Journal of the Academy of Marketing Science, Long Range Planning and European Journal of Marketing.