Lenard C. Huff
Impact in
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- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
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- Customer Service Quality and Loyalty 6
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- Cultural Differences and Values 4
- Co-authors
- Lane Kelley (3 shared papers)William T. Robinson (1 shared paper)Dana L. Alden (4 shared papers)Sijun Wang (1 shared paper)Joanne Cooper (1 shared paper)Eugene W. Anderson (1 shared paper)Claes Fornell (1 shared paper)Scott M. Smith (1 shared paper)
- Journals
- Journal of Business Research (3 papers)European Journal of Marketing (1 paper)Journal of Global Marketing (1 paper)Journal of Advertising Research (1 paper)Journal of Marketing Education (1 paper)
- Partner nations
- United States
In The Last Decade
Lenard C. Huff
15 papers receiving 866 citations
Peers
Comparison fields: 5 of 68
- Organizational Behavior and Human Resource Management 406
- Marketing 222
- Strategy and Management 282
- Communication 123
- Information Systems and Management 105
Countries citing papers authored by Lenard C. Huff
This map shows the geographic impact of Lenard C. Huff's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lenard C. Huff with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lenard C. Huff more than expected).
Fields of papers citing papers by Lenard C. Huff
This network shows the impact of papers produced by Lenard C. Huff. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lenard C. Huff. The network helps show where Lenard C. Huff may publish in the future.
Co-authors
The 14 scholars most cited alongside Lenard C. Huff, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2003 | 484 | |
| 2 | 1994 | 96 | |
| 3 | 2002 | 95 | |
| 4 | 2007 | 84 | |
| 5 | 2002 | 56 | |
| 6 | An Investigation of Consumer Response to Sales Promotions in Developing Markets:N a Three-Country Analysis | 1999 | 52 |
| 7 | 1996 | 42 | |
| 8 | 1998 | 20 | |
| 9 | 2011 | 14 | |
| 10 | 1999 | 14 | |
| 11 | 2007 | 11 | |
| 12 | The Propensity to Trust: A Comparative Study of United States and Japanese Managers | 2002 | 11 |
| 13 | 2000 | 9 | |
| 14 | The Impact of the market pioneer's leadtime on market share | 1992 | 4 |
| 15 | Stages in the Development of Consumers Trust For Service Providers | 2005 | 2 |
About Lenard C. Huff
Lenard C. Huff is a scholar working on Organizational Behavior and Human Resource Management, Social Psychology, Marketing, Strategy and Management and Sociology and Political Science, having authored 15 papers that have together received 994 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (6 papers), Cultural Differences and Values (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (2 papers), Innovation and Socioeconomic Development (2 papers), Online and Blended Learning (1 paper), Organizational Leadership and Management Strategies (1 paper) and International Business and FDI (1 paper). The work is most often cited by research in Organizational Behavior and Human Resource Management (406 citations), Marketing (222 citations), Strategy and Management (282 citations), Communication (123 citations) and Information Systems and Management (105 citations). Lenard C. Huff has collaborated with scholars based in United States. Frequent co-authors include Lane Kelley, William T. Robinson, Dana L. Alden, Sijun Wang, Joanne Cooper, Eugene W. Anderson, Claes Fornell, Scott M. Smith, Brian C. Tîetje and Carol M. Motley. Their work appears in journals such as Journal of Business Research, European Journal of Marketing, Journal of Global Marketing, Journal of Advertising Research and Journal of Marketing Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.