Larry Neale

971 citations
47 papers · 704 · h-index 14

Impact in

  • Marketing top 2%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Technology Adoption and User Behaviour
    • Ethics in Business and Education

Papers in

Larry Neale

44 papers receiving 669 citations

Peers

Larry Neale
Comparison fields: 5 of 71
  • Marketing 288
  • Information Systems and Management 193
  • Organizational Behavior and Human Resource Management 211
  • Sociology and Political Science 316
  • Gender Studies 61
Replace Barbara Ross Wooldridge with:
Barbara Ross Wooldridge United States
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Estela Núñez‐Barriopedro Spain
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Ümit Alnıaçık Türkiye
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Citations per field
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Citations per year

Countries citing papers authored by Larry Neale

Since Specialization
Citations

This map shows the geographic impact of Larry Neale's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Larry Neale with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Larry Neale more than expected).

Fields of papers citing papers by Larry Neale

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Larry Neale. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Larry Neale. The network helps show where Larry Neale may publish in the future.

Co-authors

The 25 scholars most cited alongside Larry Neale, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Larry Neale Line = papers co-authored together Larry Neale links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 47 papers — load more, or switch the sort, to bring in the rest.

#Work
1 2015129
2 201462
3 201559
4 200948
5 201741
6 201740
7 201339
8 201638
9 202037
10 201032
11 201620
12 200619
13 200817
14 201015
15 201411
16 20178
17 20218
18 20066
19
The effect of brand extensions on parent-brand relationship quality
20096
20
Measuring consumer rituals : a marketing application
20086

About Larry Neale

Larry Neale is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Information Systems and Management and Gender Studies, having authored 47 papers that have together received 704 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (18 papers), Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (11 papers), Ethics in Business and Education (8 papers), Sports, Gender, and Society (7 papers), Online and Blended Learning (5 papers), Media, Gender, and Advertising (5 papers) and Management and Marketing Education (5 papers). The work is most often cited by research in Marketing (288 citations), Information Systems and Management (193 citations), Organizational Behavior and Human Resource Management (211 citations), Sociology and Political Science (316 citations) and Gender Studies (61 citations). Larry Neale has collaborated with scholars based in Australia, United States and United Kingdom. Frequent co-authors include Gary Mortimer, Ian Lings, Jamie Murphy, Abby Cathcart, Dominique A. Greer, Richard Lee, Sam Fullerton, Brett Martin, Syed Muhammad Fazal‐e‐Hasan and Margaret Faulkner. Their work appears in journals such as Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Advertising Research, Journal of Consumer Behaviour and Journal of Consumer Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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