Kunal Basu
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 8
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- Digital Marketing and Social Media 4
- Co-authors
- Anthony Steven Dick (1 shared paper)Guido Palazzo (6 shared papers)Joel B. Cohen (1 shared paper)Amitava Chattopadhyay (4 shared papers)Marvin E. Goldberg (2 shared papers)Gerald J. Gorn (2 shared papers)Jean‐Pascal Gond (2 shared papers)Alan Dick (1 shared paper)
- Journals
- Journal of Consumer Psychology (4 papers)Journal of Marketing Research (2 papers)Business Ethics Quarterly (1 paper)Academy of Management Review (1 paper)California Management Review (1 paper)
- Partner nations
- CanadaSwitzerlandUnited States
In The Last Decade
Kunal Basu
26 papers receiving 6.0k citations
Kunal Basu's Hit Papers
Peers
Comparison fields: 5 of 106
- Marketing 4.6k
- Organizational Behavior and Human Resource Management 4.4k
- Information Systems and Management 1.5k
- Strategy and Management 1.6k
- Tourism, Leisure and Hospitality Management 104
Countries citing papers authored by Kunal Basu
This map shows the geographic impact of Kunal Basu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kunal Basu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kunal Basu more than expected).
Fields of papers citing papers by Kunal Basu
This network shows the impact of papers produced by Kunal Basu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kunal Basu. The network helps show where Kunal Basu may publish in the future.
Co-authors
The 13 scholars most cited alongside Kunal Basu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Customer Loyalty: Toward an Integrated Conceptual Framework Hit paper breakdown → | 1994 | 4951 |
| 2 | Corporate Social Responsibility: A Process Model of Sensemaking Hit paper breakdown → | 2008 | 1001 |
| 3 | 1987 | 365 | |
| 4 | 1990 | 192 | |
| 5 | 1993 | 178 | |
| 6 | 1990 | 106 | |
| 7 | 2009 | 102 | |
| 8 | 2006 | 90 | |
| 9 | 2006 | 37 | |
| 10 | 1993 | 25 | |
| 11 | Marketing Developing Society Crafts: A Framework for Analysis and Change | 1995 | 21 |
| 12 | Corporate Social Responsibility: A Process Model of Sensemaking | 2009 | 18 |
| 13 | 1993 | 17 | |
| 14 | Investigating Instrumental Corporate Social Responsibility through the Mafia Metaphor | 2007 | 16 |
| 15 | 2005 | 7 | |
| 16 | Does Brand Attitude Moderate the Persuasiveness of Humor in Advertising | 1990 | 5 |
| 17 | 2002 | 5 | |
| 18 | Customer Loyalty: Toward an Integrate Conceptual Framework | 1994 | 5 |
| 19 | Memo to CEOs: The Five Half-Truths of Business | 2002 | 3 |
| 20 | 1995 | 2 |
About Kunal Basu
Kunal Basu is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Information Systems and Management, having authored 27 papers that have together received 7.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Ethics in Business and Education (6 papers), Corporate Social Responsibility Reporting (4 papers), Management and Organizational Studies (4 papers), Digital Marketing and Social Media (4 papers), Color perception and design (3 papers), Multisensory perception and integration (2 papers) and Humor Studies and Applications (2 papers). The work is most often cited by research in Marketing (4.6k citations), Organizational Behavior and Human Resource Management (4.4k citations), Information Systems and Management (1.5k citations), Strategy and Management (1.6k citations) and Tourism, Leisure and Hospitality Management (104 citations). Kunal Basu has collaborated with scholars based in Canada, Switzerland and United States. Frequent co-authors include Anthony Steven Dick, Guido Palazzo, Joel B. Cohen, Amitava Chattopadhyay, Marvin E. Goldberg, Gerald J. Gorn, Jean‐Pascal Gond, Alan Dick, Henry Mintzberg and Pankaj Chandra. Their work appears in journals such as Journal of Consumer Psychology, Journal of Marketing Research, Business Ethics Quarterly, Academy of Management Review and California Management Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.