Lois A. Mohr
About
Lois A. Mohr has authored 15 papers that have received a total of 7.0k indexed citations.
This includes 10 papers in Organizational Behavior and Human Resource Management, 10 papers in Marketing and 6 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Psychology of Social Influence (5 papers). Lois A. Mohr is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Psychology of Social Influence (5 papers) and collaborates with scholars based in United States. Lois A. Mohr's co-authors include Deborah J. Webb, Katherine Harris, Mary Jo Bitner, Bernard H. Booms and Kenneth L. Bernhardt and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.
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