John C. Schweitzer
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Gender Studies top 5%
- Media, Gender, and Advertising
Papers in
-
- Social Media and Politics 2
- Media Studies and Communication 2
-
- Media, Gender, and Advertising 3
- Co-authors
- Hong Cheng (1 shared paper)Benjamin J. Bates (1 shared paper)Minghua Xu (1 shared paper)Bradley S. Greenberg (1 shared paper)Stephen A. Banning (1 shared paper)David H. Weaver (2 shared papers)Gerald Stone (2 shared papers)
- Journals
- Public Relations Review (1 paper)Public Opinion Quarterly (1 paper)Journal of Advertising (1 paper)Journal of Advertising Research (1 paper)Newspaper Research Journal (3 papers)
- Partner nations
- United StatesHong Kong
In The Last Decade
John C. Schweitzer
23 papers receiving 349 citations
Peers
Comparison fields: 5 of 64
- Marketing 203
- Gender Studies 103
- Communication 73
- Tourism, Leisure and Hospitality Management 8
- Organizational Behavior and Human Resource Management 50
Countries citing papers authored by John C. Schweitzer
This map shows the geographic impact of John C. Schweitzer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John C. Schweitzer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John C. Schweitzer more than expected).
Fields of papers citing papers by John C. Schweitzer
This network shows the impact of papers produced by John C. Schweitzer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John C. Schweitzer. The network helps show where John C. Schweitzer may publish in the future.
Co-authors
The 7 scholars most cited alongside John C. Schweitzer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1996 | 271 | |
| 2 | 1988 | 25 | |
| 3 | 1993 | 16 | |
| 4 | 1988 | 12 | |
| 5 | 1989 | 10 | |
| 6 | 1989 | 10 | |
| 7 | 1990 | 9 | |
| 8 | 1989 | 9 | |
| 9 | 1976 | 8 | |
| 10 | 2007 | 8 | |
| 11 | 1991 | 6 | |
| 12 | 1975 | 6 | |
| 13 | 1985 | 6 | |
| 14 | How Academics and Practitioners Rate Academic Research. | 1985 | 5 |
| 15 | 1989 | 2 | |
| 16 | 1990 | 2 | |
| 17 | 1978 | 2 | |
| 18 | 1992 | 2 | |
| 19 | 2002 | 1 | |
| 20 | 1989 | 1 |
About John C. Schweitzer
John C. Schweitzer is a scholar working on Communication, Gender Studies, Marketing, Management of Technology and Innovation and Education, having authored 24 papers that have together received 414 indexed citations. Recurring topics across this work include Media, Gender, and Advertising (3 papers), Social Media and Politics (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Media Studies and Communication (2 papers), Management and Marketing Education (2 papers), Marketing and Advertising Strategies (1 paper), Accounting Education and Careers (1 paper) and Evaluation and Performance Assessment (1 paper). The work is most often cited by research in Marketing (203 citations), Gender Studies (103 citations), Communication (73 citations), Tourism, Leisure and Hospitality Management (8 citations) and Organizational Behavior and Human Resource Management (50 citations). John C. Schweitzer has collaborated with scholars based in United States and Hong Kong. Frequent co-authors include Hong Cheng, Benjamin J. Bates, Minghua Xu, Bradley S. Greenberg, Stephen A. Banning, David H. Weaver and Gerald Stone. Their work appears in journals such as Public Relations Review, Public Opinion Quarterly, Journal of Advertising, Journal of Advertising Research and Newspaper Research Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.