Michael L. Maynard
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Communication top 10%
- Public Relations and Crisis Communication
Papers in
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- Consumer Behavior in Brand Consumption and Identification 7
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- Globalization and Cultural Identity 3
- Co-authors
- Charles R. Taylor (3 shared papers)Yan Tian (1 shared paper)Priscilla Murphy (4 shared papers)George R. Franke (1 shared paper)Senko K. Maynard (2 shared papers)
- Journals
- Public Relations Review (3 papers)The Journal of Popular Culture (2 papers)Journal of Advertising Research (1 paper)Science Communication (1 paper)Journal of Advertising (1 paper)
- Partner nations
- United StatesCanadaFrance
In The Last Decade
Michael L. Maynard
23 papers receiving 274 citations
Peers
Comparison fields: 5 of 64
- Marketing 130
- Communication 60
- Gender Studies 77
- Information Systems and Management 32
- Museology 15
Countries citing papers authored by Michael L. Maynard
This map shows the geographic impact of Michael L. Maynard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael L. Maynard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael L. Maynard more than expected).
Fields of papers citing papers by Michael L. Maynard
This network shows the impact of papers produced by Michael L. Maynard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael L. Maynard. The network helps show where Michael L. Maynard may publish in the future.
Co-authors
The 5 scholars most cited alongside Michael L. Maynard, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1999 | 78 | |
| 2 | 2004 | 74 | |
| 3 | 2000 | 32 | |
| 4 | From global to glocal : how Gillette's Sensor Excel accommodates to Japan | 2003 | 22 |
| 5 | 2000 | 22 | |
| 6 | 1996 | 18 | |
| 7 | 2001 | 14 | |
| 8 | 1997 | 11 | |
| 9 | 2006 | 10 | |
| 10 | 2003 | 9 | |
| 11 | 1997 | 7 | |
| 12 | 1999 | 4 | |
| 13 | A Service Oriented Architecture Complexity Metric, Based on Statistical Hypothesis Testing. | 2008 | 3 |
| 14 | 1996 | 3 | |
| 15 | 101 Japanese idioms : understanding Japanese language and culture through popular phrases | 1993 | 3 |
| 16 | 1996 | 3 | |
| 17 | 1996 | 2 | |
| 18 | 101 Japanese idioms | 2009 | 2 |
| 19 | 1996 | 2 | |
| 20 | 1997 | 2 |
About Michael L. Maynard
Michael L. Maynard is a scholar working on Marketing, Sociology and Political Science, Communication, Gender Studies and Social Psychology, having authored 25 papers that have together received 327 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers), International Student and Expatriate Challenges (3 papers), Globalization and Cultural Identity (3 papers), Management and Marketing Education (2 papers), Emotional Intelligence and Performance (2 papers), Communication in Education and Healthcare (2 papers) and Ethics in Business and Education (2 papers). The work is most often cited by research in Marketing (130 citations), Communication (60 citations), Gender Studies (77 citations), Information Systems and Management (32 citations) and Museology (15 citations). Michael L. Maynard has collaborated with scholars based in United States, Canada and France. Frequent co-authors include Charles R. Taylor, Yan Tian, Priscilla Murphy, George R. Franke and Senko K. Maynard. Their work appears in journals such as Public Relations Review, The Journal of Popular Culture, Journal of Advertising Research, Science Communication and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.