Michael L. Maynard

20 papers and 236 indexed citations i.

Michael L. Maynard has authored 20 papers that have received a total of 236 indexed citations. This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Communication. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (4 papers) and International Student and Expatriate Challenges (3 papers). Michael L. Maynard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (4 papers) and International Student and Expatriate Challenges (3 papers) and collaborates with scholars based in United States. Michael L. Maynard's co-authors include Charles R. Taylor, Priscilla Murphy, George R. Franke, Yan Tian and Senko K. Maynard and has published in prestigious journals such as Journal of Business Ethics, Journal of Advertising and Public Relations Review.