Jisu Huh
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Pharmacology top 0.5%
- Pharmaceutical industry and healthcare
Papers in
-
- Digital Marketing and Social Media 26
- Marketing 31
- Consumer Behavior in Brand Consumption and Identification 26
- Co-authors
- Denise E. DeLorme (22 shared papers)Leonard N. Reid (22 shared papers)Wonsun Shin (10 shared papers)Ronald J. Faber (5 shared papers)Brenda J. Cude (2 shared papers)Hyejin Kim (3 shared papers)Lee B. Becker (5 shared papers)Edward C. Malthouse (1 shared paper)
- Journals
- Journal of Advertising (14 papers)Journal of Health Communication (8 papers)International Journal of Advertising (7 papers)Journal of Current Issues & Research in Advertising (4 papers)Health Communication (3 papers)
- Partner nations
- United StatesSingaporeAustralia
In The Last Decade
Jisu Huh
82 papers receiving 1.8k citations
Peers
Comparison fields: 5 of 109
- Marketing 585
- Pharmacology 438
- Applied Psychology 221
- Communication 294
- Medical Terminology 8
Countries citing papers authored by Jisu Huh
This map shows the geographic impact of Jisu Huh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jisu Huh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jisu Huh more than expected).
Fields of papers citing papers by Jisu Huh
This network shows the impact of papers produced by Jisu Huh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jisu Huh. The network helps show where Jisu Huh may publish in the future.
Co-authors
The 25 scholars most cited alongside Jisu Huh, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 87 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2011 | 112 | |
| 2 | 2014 | 93 | |
| 3 | 2005 | 88 | |
| 4 | 2023 | 85 | |
| 5 | 2004 | 76 | |
| 6 | 2004 | 73 | |
| 7 | 2010 | 70 | |
| 8 | 2020 | 68 | |
| 9 | 2020 | 66 | |
| 10 | 2016 | 65 | |
| 11 | 2012 | 62 | |
| 12 | 2011 | 58 | |
| 13 | 2005 | 54 | |
| 14 | 2004 | 49 | |
| 15 | 2004 | 47 | |
| 16 | 2006 | 45 | |
| 17 | 2010 | 44 | |
| 18 | 2009 | 43 | |
| 19 | 2017 | 38 | |
| 20 | 2006 | 30 |
About Jisu Huh
Jisu Huh is a scholar working on Sociology and Political Science, Marketing, Pharmacology, Information Systems and Management and Applied Psychology, having authored 87 papers that have together received 2.0k indexed citations. Recurring topics across this work include Pharmaceutical industry and healthcare (29 papers), Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (26 papers), Behavioral Health and Interventions (13 papers), Technology Adoption and User Behaviour (12 papers), Pharmaceutical Economics and Policy (11 papers), Social Media in Health Education (9 papers) and Health Literacy and Information Accessibility (7 papers). The work is most often cited by research in Marketing (585 citations), Pharmacology (438 citations), Applied Psychology (221 citations), Communication (294 citations) and Medical Terminology (8 citations). Jisu Huh has collaborated with scholars based in United States, Singapore and Australia. Frequent co-authors include Denise E. DeLorme, Leonard N. Reid, Wonsun Shin, Ronald J. Faber, Brenda J. Cude, Hyejin Kim, Lee B. Becker, Edward C. Malthouse, Michelle R. Nelson and Cristel Antonia Russell. Their work appears in journals such as Journal of Advertising, Journal of Health Communication, International Journal of Advertising, Journal of Current Issues & Research in Advertising and Health Communication.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.