Bruce A. Huhmann

46 papers and 1.1k indexed citations i.

About

Bruce A. Huhmann is a scholar working on Marketing, Sociology and Political Science and Experimental and Cognitive Psychology. According to data from OpenAlex, Bruce A. Huhmann has authored 46 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Marketing, 12 papers in Sociology and Political Science and 9 papers in Experimental and Cognitive Psychology. Recurrent topics in Bruce A. Huhmann’s work include Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (10 papers) and Pharmaceutical industry and healthcare (7 papers). Bruce A. Huhmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (10 papers) and Pharmaceutical industry and healthcare (7 papers). Bruce A. Huhmann collaborates with scholars based in United States, Canada and South Korea. Bruce A. Huhmann's co-authors include George R. Franke, David L. Mothersbaugh, Yam B. Limbu, Shaun McQuitty, Jennifer Argo, Rajesh V. Manchanda, Malcolm Smith, Kelley Main, Nalinaksha Bhattacharyya and Michael R. Hyman and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Bruce A. Huhmann i

Fields of papers citing papers by Bruce A. Huhmann

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bruce A. Huhmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce A. Huhmann. The network helps show where Bruce A. Huhmann may publish in the future.

Countries citing papers authored by Bruce A. Huhmann

Since Specialization
Citations

This map shows the geographic impact of Bruce A. Huhmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce A. Huhmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce A. Huhmann more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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