Leonard N. Reid

115 papers and 2.7k indexed citations i.

Leonard N. Reid has authored 115 papers that have received a total of 2.7k indexed citations. This includes 62 papers in Marketing, 27 papers in Sociology and Political Science and 22 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (55 papers), Behavioral Health and Interventions (22 papers) and Pharmaceutical industry and healthcare (21 papers). Leonard N. Reid is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (55 papers), Behavioral Health and Interventions (22 papers) and Pharmaceutical industry and healthcare (21 papers) and collaborates with scholars based in United States, South Korea and Australia. Leonard N. Reid's co-authors include Denise E. DeLorme, Jisu Huh, Lawrence C. Soley, Karen Whitehill King and Hojoon Choi and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.