Brenda J. Cude

About

Brenda J. Cude is a scholar working on Marketing, Economics and Econometrics and Accounting. According to data from OpenAlex, Brenda J. Cude has authored 49 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 16 papers in Economics and Econometrics and 14 papers in Accounting. Recurrent topics in Brenda J. Cude’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Financial Literacy, Pension, Retirement Analysis (14 papers) and Consumer Retail Behavior Studies (12 papers). Brenda J. Cude is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Financial Literacy, Pension, Retirement Analysis (14 papers) and Consumer Retail Behavior Studies (12 papers). Brenda J. Cude collaborates with scholars based in United States, China and Italy. Brenda J. Cude's co-authors include Michelle A. Morganosky, Robin Henager, Swarn Chatterjee, Gianni Nicolini, Jisu Huh, Lini Zhang, Jay Yu, Haidong Zhao, Michael S. Gutter and Frances C. Lawrence and has published in prestigious journals such as Sustainability, Journal of Retailing and Consumer Services and Journal of Health Communication.

In The Last Decade

Co-authorship network of co-authors of Brenda J. Cude i

Layout:

Gravity: 0.05 Iterations: 100 Initial Temp: 1000 Cooling: 0.99 Min Temp: 1

Fields of papers citing papers by Brenda J. Cude

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brenda J. Cude. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brenda J. Cude. The network helps show where Brenda J. Cude may publish in the future.

Countries citing papers authored by Brenda J. Cude

Since Specialization

Citations

This map shows the geographic impact of Brenda J. Cude's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brenda J. Cude with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brenda J. Cude more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact