Jack Trout
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
Papers in
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- Advertising and Communication Studies 2
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- Organizational Management and Innovation 2
- Journals
- Journal of Marketing (2 papers)Harvard business review (1 paper)Journal of Consumer Marketing (1 paper)Bulletin of Miscellaneous Information (Royal Gardens Kew) (2 papers)Dialnet (Universidad de la Rioja) (4 papers)
In The Last Decade
Jack Trout
24 papers receiving 905 citations
Jack Trout's Hit Papers
Peers
Comparison fields: 5 of 100
- Marketing 537
- Tourism, Leisure and Hospitality Management 73
- Organizational Behavior and Human Resource Management 272
- Strategy and Management 258
- Management of Technology and Innovation 68
Countries citing papers authored by Jack Trout
This map shows the geographic impact of Jack Trout's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jack Trout with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jack Trout more than expected).
Fields of papers citing papers by Jack Trout
This network shows the impact of papers produced by Jack Trout. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jack Trout. The network helps show where Jack Trout may publish in the future.
Co-authors
The 2 scholars most cited alongside Jack Trout, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Positioning: The Battle for Your Mind Hit paper breakdown → | 1981 | 615 |
| 2 | 1992 | 237 | |
| 3 | 1986 | 74 | |
| 4 | The power of simplicity | 1998 | 62 |
| 5 | 2000 | 44 | |
| 6 | The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk | 1993 | 30 |
| 7 | 2008 | 15 | |
| 8 | Bottom-up marketing | 1988 | 15 |
| 9 | Las 22 leyes inmutables del marketing | 1993 | 12 |
| 10 | Repositioning: Marketing in an Era of Competition, Change and Crisis | 2009 | 12 |
| 11 | The Making of a Name: The Inside Story of the Brands We Buy | 2005 | 5 |
| 12 | LA Guerra De LA Mercadotecnia | 1991 | 5 |
| 13 | Trout on strategy : capturing mindshare, conquering markets | 2004 | 4 |
| 14 | Big Brands Big Trouble | 2001 | 4 |
| 15 | The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right | 1998 | 4 |
| 16 | Trout on Strategy | 2004 | 3 |
| 17 | A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius | 2002 | 3 |
| 18 | Позиционирование: битва за узнаваемость | 2003 | 3 |
| 19 | 1987 | 3 | |
| 20 | Big Brands Big Trouble: Lessons Learned the Hard Way | 2001 | 2 |
About Jack Trout
Jack Trout is a scholar working on Communication, Organizational Behavior and Human Resource Management, Political Science and International Relations, Sociology and Political Science and Philosophy, having authored 25 papers that have together received 1.2k indexed citations. Recurring topics across this work include Organizational Management and Innovation (2 papers), Advertising and Communication Studies (2 papers), War, Ethics, and Justification (1 paper), Terrorism, Counterterrorism, and Political Violence (1 paper) and Military History and Strategy (1 paper). The work is most often cited by research in Marketing (537 citations), Tourism, Leisure and Hospitality Management (73 citations), Organizational Behavior and Human Resource Management (272 citations), Strategy and Management (258 citations) and Management of Technology and Innovation (68 citations). Frequent co-authors include Al Ries and Fraser Sutherland. Their work appears in journals such as Journal of Marketing, Harvard business review, Journal of Consumer Marketing, Bulletin of Miscellaneous Information (Royal Gardens Kew) and Dialnet (Universidad de la Rioja).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.