Laurent Muzellec

34 papers and 1.1k indexed citations i.

About

Laurent Muzellec is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Laurent Muzellec has authored 34 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 19 papers in Sociology and Political Science and 16 papers in Strategy and Management. Recurrent topics in Laurent Muzellec’s work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Corporate Identity and Reputation (6 papers). Laurent Muzellec is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Corporate Identity and Reputation (6 papers). Laurent Muzellec collaborates with scholars based in Ireland, France and Italy. Laurent Muzellec's co-authors include Mary Lambkin, Sébastien Ronteau, Helen Stuart, D. S. Johnson, Daniel Trabucchi, Theo Lynn, Tommaso Buganza, Debra Zahay, Darach Turley and Barbara Caemmerer and has published in prestigious journals such as Long Range Planning, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Co-authorship network of co-authors of Laurent Muzellec i

Fields of papers citing papers by Laurent Muzellec

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Laurent Muzellec. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Laurent Muzellec. The network helps show where Laurent Muzellec may publish in the future.

Countries citing papers authored by Laurent Muzellec

Since Specialization
Citations

This map shows the geographic impact of Laurent Muzellec's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Laurent Muzellec with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Laurent Muzellec more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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