Al Ries
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
Papers in
-
- Advertising and Communication Studies 5
- Journalism and Media Studies 1
-
- Organizational Management and Innovation 3
- Journals
- Journal of Marketing (2 papers)Journal of Consumer Marketing (1 paper)Journal of Business Strategy (1 paper)SHILAP Revista de lepidopterología (1 paper)Bulletin of Miscellaneous Information (Royal Gardens Kew) (4 papers)
- Partner nations
- ItalyUnited States
In The Last Decade
Al Ries
22 papers receiving 965 citations
Al Ries's Hit Papers
Peers
Comparison fields: 5 of 96
- Marketing 615
- Tourism, Leisure and Hospitality Management 76
- Organizational Behavior and Human Resource Management 303
- Strategy and Management 287
- Communication 101
Countries citing papers authored by Al Ries
This map shows the geographic impact of Al Ries's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Al Ries with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Al Ries more than expected).
Fields of papers citing papers by Al Ries
This network shows the impact of papers produced by Al Ries. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Al Ries. The network helps show where Al Ries may publish in the future.
Co-authors
The 2 scholars most cited alongside Al Ries, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Positioning: The Battle for Your Mind Hit paper breakdown → | 1981 | 615 |
| 2 | 1992 | 237 | |
| 3 | The Fall of Advertising and the Rise of PR | 2002 | 74 |
| 4 | 1986 | 74 | |
| 5 | 2001 | 53 | |
| 6 | The 11 Immutable Laws of Internet Branding | 2000 | 38 |
| 7 | The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk | 1993 | 30 |
| 8 | The 22 immutable laws of branding : how to build a product or service into a world-class brand | 2002 | 23 |
| 9 | Focus: The Future of Your Company Depends on It | 1996 | 20 |
| 10 | Bottom-up marketing | 1988 | 15 |
| 11 | Las 22 leyes inmutables del marketing | 1993 | 12 |
| 12 | The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands | 2005 | 7 |
| 13 | 1992 | 6 | |
| 14 | La caída de la publicidad y el auge de las relaciones públicas | 2003 | 5 |
| 15 | LA Guerra De LA Mercadotecnia | 1991 | 5 |
| 16 | Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial | 2000 | 4 |
| 17 | War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It | 2009 | 3 |
| 18 | Позиционирование: битва за узнаваемость | 2003 | 3 |
| 19 | 1987 | 3 | |
| 20 | Las 11 leyes inmutables de la creación de marcas en Internet | 2000 | 2 |
About Al Ries
Al Ries is a scholar working on Communication, Organizational Behavior and Human Resource Management, Sociology and Political Science, Political Science and International Relations and Philosophy, having authored 22 papers that have together received 1.2k indexed citations. Recurring topics across this work include Advertising and Communication Studies (5 papers), Organizational Management and Innovation (3 papers), Digital Marketing and Social Media (1 paper), War, Ethics, and Justification (1 paper), Terrorism, Counterterrorism, and Political Violence (1 paper), Journalism and Media Studies (1 paper) and Military History and Strategy (1 paper). The work is most often cited by research in Marketing (615 citations), Tourism, Leisure and Hospitality Management (76 citations), Organizational Behavior and Human Resource Management (303 citations), Strategy and Management (287 citations) and Communication (101 citations). Al Ries has collaborated with scholars based in Italy and United States. Frequent co-authors include Jack Trout and Laura Ries. Their work appears in journals such as Journal of Marketing, Journal of Consumer Marketing, Journal of Business Strategy, SHILAP Revista de lepidopterología and Bulletin of Miscellaneous Information (Royal Gardens Kew).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.