Herbert E. Krugman
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 5
-
- Visual and Cognitive Learning Processes 4
- Co-authors
- Eugene L. Hartley (2 shared papers)Stephen A. Greyser (1 shared paper)Raymond A. Bauer (1 shared paper)Dean Farnsworth (1 shared paper)Jack W. Dunlap (1 shared paper)Miles A. Tinker (1 shared paper)Stanley C. Hollander (1 shared paper)Daniel Starch (1 shared paper)
- Journals
- Public Opinion Quarterly (10 papers)Journal of Advertising Research (8 papers)Journal of Marketing Research (7 papers)Journal of Marketing (5 papers)Human Relations (1 paper)
- Partner nations
- United StatesIsrael
In The Last Decade
Herbert E. Krugman
30 papers receiving 1.6k citations
Herbert E. Krugman's Hit Papers
Peers
Comparison fields: 5 of 106
- Marketing 1.2k
- Tourism, Leisure and Hospitality Management 69
- Communication 259
- Organizational Behavior and Human Resource Management 304
- Information Systems and Management 173
Countries citing papers authored by Herbert E. Krugman
This map shows the geographic impact of Herbert E. Krugman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Herbert E. Krugman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Herbert E. Krugman more than expected).
Fields of papers citing papers by Herbert E. Krugman
This network shows the impact of papers produced by Herbert E. Krugman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Herbert E. Krugman. The network helps show where Herbert E. Krugman may publish in the future.
Co-authors
The 8 scholars most cited alongside Herbert E. Krugman, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 38 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Impact of Television Advertising: Learning Without Involvement Hit paper breakdown → | 1965 | 1156 |
| 2 | The Measurement of Advertising Involvement Hit paper breakdown → | 1966 | 340 |
| 3 | 1970 | 130 | |
| 4 | 2000 | 109 | |
| 5 | 1998 | 84 | |
| 6 | 1969 | 69 | |
| 7 | 1964 | 47 | |
| 8 | 1962 | 34 | |
| 9 | 1968 | 30 | |
| 10 | 1977 | 22 | |
| 11 | 1965 | 18 | |
| 12 | 1960 | 16 | |
| 13 | 1962 | 15 | |
| 14 | 1964 | 15 | |
| 15 | 2007 | 11 | |
| 16 | 1966 | 8 | |
| 17 | 1952 | 7 | |
| 18 | 1977 | 5 | |
| 19 | 1962 | 5 | |
| 20 | 1956 | 5 |
About Herbert E. Krugman
Herbert E. Krugman is a scholar working on Marketing, Experimental and Cognitive Psychology, Social Psychology, Information Systems and Political Science and International Relations, having authored 38 papers that have together received 2.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Visual and Cognitive Learning Processes (4 papers), Color perception and design (2 papers), Scientific Research and Philosophical Inquiry (2 papers), Space Science and Extraterrestrial Life (1 paper), Online and Blended Learning (1 paper), Medical History and Research (1 paper) and Management and Marketing Education (1 paper). The work is most often cited by research in Marketing (1.2k citations), Tourism, Leisure and Hospitality Management (69 citations), Communication (259 citations), Organizational Behavior and Human Resource Management (304 citations) and Information Systems and Management (173 citations). Herbert E. Krugman has collaborated with scholars based in United States and Israel. Frequent co-authors include Eugene L. Hartley, Stephen A. Greyser, Raymond A. Bauer, Dean Farnsworth, Jack W. Dunlap, Miles A. Tinker, Stanley C. Hollander and Daniel Starch. Their work appears in journals such as Public Opinion Quarterly, Journal of Advertising Research, Journal of Marketing Research, Journal of Marketing and Human Relations.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.