Wenyu Dou

36 papers and 1.8k indexed citations i.

About

Wenyu Dou has authored 36 papers that have received a total of 1.8k indexed citations. This includes 24 papers in Sociology and Political Science, 15 papers in Marketing and 9 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (8 papers). Wenyu Dou is often cited by papers focused on Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Hong Kong, United States and China. Wenyu Dou's co-authors include Nan Zhou, Guangping Wang, Chenting Su and Hairong Li and has published in prestigious journals such as MIS Quarterly, Journal of Business Research and Journal of International Business Studies.

In The Last Decade

Fields of papers published by Wenyu Dou

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Wenyu Dou

Since Specialization
Citations
Rankless by CCL
2025