Patrick Barwise

30 papers and 1.3k indexed citations i.

Patrick Barwise has authored 30 papers that have received a total of 1.3k indexed citations. This includes 10 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Market Behavior and Pricing (5 papers). Patrick Barwise is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United Kingdom, United States and Australia. Patrick Barwise's co-authors include Shintaro Okazaki, Steven Bellman, John U. Farley, Jane Gould and Andrew Likierman and has published in prestigious journals such as Marketing Science, European Journal of Marketing and International Journal of Research in Marketing.