Patrick Barwise
Impact in
- Marketing top 0.5%
- Marketing and Advertising Strategies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Strategy and Management top 2%
Papers in
- Marketing 24
- Marketing and Advertising Strategies 17
- Consumer Behavior in Brand Consumption and Identification 5
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- Business Strategies and Innovation 5
- Co-authors
- Colin Strong (1 shared paper)V. Papadakis (1 shared paper)Andrew S. C. Ehrenberg (3 shared papers)John U. Farley (3 shared papers)Robin Wensley (1 shared paper)Thomas S. Robertson (1 shared paper)Tim Ambler (1 shared paper)Shintaro Okazaki (1 shared paper)
- Journals
- Journal of Advertising Research (4 papers)Journal of Brand Management (2 papers)Journal of Interactive Marketing (2 papers)European Management Journal (2 papers)Organizational Dynamics (1 paper)
- Partner nations
- United KingdomUnited StatesSwitzerland
In The Last Decade
Patrick Barwise
49 papers receiving 1.9k citations
Peers
Comparison fields: 5 of 89
- Marketing 936
- Strategy and Management 400
- Information Systems and Management 207
- Organizational Behavior and Human Resource Management 265
- Management of Technology and Innovation 162
Countries citing papers authored by Patrick Barwise
This map shows the geographic impact of Patrick Barwise's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Patrick Barwise with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Patrick Barwise more than expected).
Fields of papers citing papers by Patrick Barwise
This network shows the impact of papers produced by Patrick Barwise. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Patrick Barwise. The network helps show where Patrick Barwise may publish in the future.
Co-authors
The 25 scholars most cited alongside Patrick Barwise, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 54 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2002 | 427 | |
| 2 | 2002 | 282 | |
| 3 | 1988 | 202 | |
| 4 | 1993 | 162 | |
| 5 | 1989 | 141 | |
| 6 | 2005 | 110 | |
| 7 | 1995 | 91 | |
| 8 | Lo que usted debe hacer bien cuando construya una marca | 2010 | 77 |
| 9 | 2004 | 75 | |
| 10 | 2015 | 63 | |
| 11 | Accounting for brands | 1989 | 60 |
| 12 | 2002 | 57 | |
| 13 | 2016 | 49 | |
| 14 | 1992 | 45 | |
| 15 | MARKETING AND THE INTERNET: A RESEARCH REVIEW 1 | 2000 | 44 |
| 16 | 1998 | 43 | |
| 17 | 2011 | 43 | |
| 18 | 1990 | 36 | |
| 19 | Research on strategic decisions : taking stock and looking ahead | 2010 | 33 |
| 20 | 2001 | 31 |
About Patrick Barwise
Patrick Barwise is a scholar working on Marketing, Strategy and Management, Management of Technology and Innovation, Computer Networks and Communications and Organizational Behavior and Human Resource Management, having authored 54 papers that have together received 2.3k indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (17 papers), Media and Digital Communication (11 papers), Digital Marketing and Social Media (10 papers), Organizational Management and Leadership (5 papers), Business Strategies and Innovation (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Multimedia Communication and Technology (4 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in Marketing (936 citations), Strategy and Management (400 citations), Information Systems and Management (207 citations), Organizational Behavior and Human Resource Management (265 citations) and Management of Technology and Innovation (162 citations). Patrick Barwise has collaborated with scholars based in United Kingdom, United States and Switzerland. Frequent co-authors include Colin Strong, V. Papadakis, Andrew S. C. Ehrenberg, John U. Farley, Robin Wensley, Thomas S. Robertson, Tim Ambler, Shintaro Okazaki, Anita Elberse and Kathy Hammond. Their work appears in journals such as Journal of Advertising Research, Journal of Brand Management, Journal of Interactive Marketing, European Management Journal and Organizational Dynamics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.