Xiaoning Guo

About

Xiaoning Guo is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Xiaoning Guo has authored 4 papers receiving a total of 473 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Management Science and Operations Research. Recurrent topics in Xiaoning Guo’s work include Digital Marketing and Social Media (2 papers), Consumer Market Behavior and Pricing (2 papers) and Consumer Behavior in Brand Consumption and Identification (1 paper). Xiaoning Guo is often cited by papers focused on Digital Marketing and Social Media (2 papers), Consumer Market Behavior and Pricing (2 papers) and Consumer Behavior in Brand Consumption and Identification (1 paper). Xiaoning Guo collaborates with scholars based in United States, Hong Kong and China. Xiaoning Guo's co-authors include Hon‐Kwong Lui, Geng Cui, Chris Manolis, Scott A. Wright, Drew M. Brown, John B. Dinsmore, Frank R. Kardes, Cong Rao, Kai Huang and Jianguo Chen and has published in prestigious journals such as International Journal of Electronic Commerce, Marketing Letters and Case Studies in Construction Materials.

In The Last Decade

Co-authorship network of co-authors of Xiaoning Guo

This figure shows the co-authorship network connecting the top 25 collaborators of Xiaoning Guo. A scholar is included among the top collaborators of Xiaoning Guo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Xiaoning Guo. Xiaoning Guo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Xiaoning Guo

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Xiaoning Guo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xiaoning Guo. The network helps show where Xiaoning Guo may publish in the future.

Countries citing papers authored by Xiaoning Guo

Since Specialization

Citations

This map shows the geographic impact of Xiaoning Guo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiaoning Guo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiaoning Guo more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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