Xiaoning Guo

4 papers and 452 indexed citations i.

Xiaoning Guo is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Xiaoning Guo has authored 4 papers receiving a total of 452 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Social Psychology. Recurrent topics in Xiaoning Guo’s work include Digital Marketing and Social Media (2 papers), Consumer Market Behavior and Pricing (2 papers) and Consumer Behavior in Brand Consumption and Identification (1 paper). Xiaoning Guo is often cited by papers focused on Digital Marketing and Social Media (2 papers), Consumer Market Behavior and Pricing (2 papers) and Consumer Behavior in Brand Consumption and Identification (1 paper). Xiaoning Guo collaborates with scholars based in United States, China and Hong Kong. Xiaoning Guo's co-authors include Hon‐Kwong Lui, Geng Cui, Scott A. Wright, Drew M. Brown, John B. Dinsmore, Frank R. Kardes, Chris Manolis, Kai Huang, Chang Liu and Xiaobing Huang and has published in prestigious journals such as Marketing Letters, International Journal of Electronic Commerce and Case Studies in Construction Materials.