Bro Uttal
Impact in
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- Customer Service Quality and Loyalty
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
Papers in
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- Digital Innovation in Industries 1
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- Organizational Management and Innovation 1
- Co-authors
- William H. Davidow (7 shared papers)Alan M. Kantrow (1 shared paper)Ben Stock (1 shared paper)
- Journals
- Research-Technology Management (1 paper)Harvard business review (1 paper)Strategy and Leadership (1 paper)Andalas University Repository (Andalas University) (1 paper)Gabler Verlag eBooks (2 papers)
- Partner nations
- United States
In The Last Decade
Bro Uttal
9 papers receiving 322 citations
Peers
Comparison fields: 5 of 62
- Organizational Behavior and Human Resource Management 153
- Marketing 118
- Strategy and Management 161
- Management of Technology and Innovation 78
- Management Information Systems 77
Countries citing papers authored by Bro Uttal
This map shows the geographic impact of Bro Uttal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bro Uttal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bro Uttal more than expected).
Fields of papers citing papers by Bro Uttal
This network shows the impact of papers produced by Bro Uttal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bro Uttal. The network helps show where Bro Uttal may publish in the future.
Co-authors
The 3 scholars most cited alongside Bro Uttal, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Commercializing technology: what the best companies do | 1990 | 148 |
| 2 | Service companies: focus or falter. | 1989 | 120 |
| 3 | Total customer service : the ultimate weapon | 1989 | 84 |
| 4 | Total Customer Service | 1989 | 39 |
| 5 | 1992 | 24 | |
| 6 | 1990 | 7 | |
| 7 | 1997 | 1 | |
| 8 | El servicio integral a los clientes: el arma definitiva | 1990 | 1 |
| 9 | 1990 | 1 |
About Bro Uttal
Bro Uttal is a scholar working on Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management, Insect Science and Renewable Energy, Sustainability and the Environment, having authored 9 papers that have together received 425 indexed citations. Recurring topics across this work include Corporate Governance and Management (1 paper), Digital Innovation in Industries (1 paper) and Organizational Management and Innovation (1 paper). The work is most often cited by research in Organizational Behavior and Human Resource Management (153 citations), Marketing (118 citations), Strategy and Management (161 citations), Management of Technology and Innovation (78 citations) and Management Information Systems (77 citations). Bro Uttal has collaborated with scholars based in United States. Frequent co-authors include William H. Davidow, Alan M. Kantrow and Ben Stock. Their work appears in journals such as Research-Technology Management, Harvard business review, Strategy and Leadership, Andalas University Repository (Andalas University) and Gabler Verlag eBooks.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.