Erin Steffes
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
- Marketing 11
- Consumer Market Behavior and Pricing 8
- Customer churn and segmentation 5
- Consumer Retail Behavior Studies 3
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- Management and Marketing Education 5
- Co-authors
- B. P. S. Murthi (10 shared papers)Philippe Duverger (2 shared papers)Ram C. Rao (3 shared papers)Ashutosh Prasad (1 shared paper)Veronica L. Thomas (2 shared papers)Abdul Rasheed (1 shared paper)Hua Chang (2 shared papers)Lizbeth H. Finestack (1 shared paper)
- Journals
- Marketing Letters (1 paper)Journal of Marketing Education (1 paper)European Journal of Operational Research (1 paper)Language Speech and Hearing Services in Schools (1 paper)Journal of Interactive Marketing (1 paper)
- Partner nations
- United StatesSwitzerland
In The Last Decade
Erin Steffes
18 papers receiving 463 citations
Peers
Comparison fields: 5 of 55
- Marketing 204
- Information Systems and Management 143
- Communication 95
- Organizational Behavior and Human Resource Management 114
- Human-Computer Interaction 49
Countries citing papers authored by Erin Steffes
This map shows the geographic impact of Erin Steffes's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Erin Steffes with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Erin Steffes more than expected).
Fields of papers citing papers by Erin Steffes
This network shows the impact of papers produced by Erin Steffes. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Erin Steffes. The network helps show where Erin Steffes may publish in the future.
Co-authors
The 8 scholars most cited alongside Erin Steffes, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2009 | 362 | |
| 2 | 2012 | 28 | |
| 3 | 2008 | 18 | |
| 4 | 2002 | 18 | |
| 5 | 2012 | 16 | |
| 6 | 2011 | 13 | |
| 7 | 2018 | 11 | |
| 8 | 2011 | 10 | |
| 9 | 2018 | 9 | |
| 10 | 2012 | 8 | |
| 11 | 2022 | 7 | |
| 12 | 2019 | 7 | |
| 13 | 2020 | 5 | |
| 14 | 2023 | 4 | |
| 15 | 2023 | 3 | |
| 16 | 2020 | 3 | |
| 17 | 2024 | 2 | |
| 18 | 2012 | 2 | |
| 19 | 2025 | 0 |
About Erin Steffes
Erin Steffes is a scholar working on Marketing, Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management and Accounting, having authored 19 papers that have together received 526 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (8 papers), Management and Marketing Education (5 papers), Customer Service Quality and Loyalty (5 papers), Customer churn and segmentation (5 papers), Digital Platforms and Economics (3 papers), Consumer Retail Behavior Studies (3 papers), Innovations in Educational Methods (2 papers) and Online and Blended Learning (2 papers). The work is most often cited by research in Marketing (204 citations), Information Systems and Management (143 citations), Communication (95 citations), Organizational Behavior and Human Resource Management (114 citations) and Human-Computer Interaction (49 citations). Erin Steffes has collaborated with scholars based in United States and Switzerland. Frequent co-authors include B. P. S. Murthi, Philippe Duverger, Ram C. Rao, Ashutosh Prasad, Veronica L. Thomas, Abdul Rasheed, Hua Chang and Lizbeth H. Finestack. Their work appears in journals such as Marketing Letters, Journal of Marketing Education, European Journal of Operational Research, Language Speech and Hearing Services in Schools and Journal of Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.