B. P. S. Murthi

36 papers and 1.6k indexed citations i.

About

B. P. S. Murthi has authored 36 papers that have received a total of 1.6k indexed citations. This includes 25 papers in Marketing, 11 papers in Economics and Econometrics and 8 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (18 papers), Customer Service Quality and Loyalty (7 papers) and Digital Platforms and Economics (7 papers). B. P. S. Murthi is often cited by papers focused on Consumer Market Behavior and Pricing (18 papers), Customer Service Quality and Loyalty (7 papers) and Digital Platforms and Economics (7 papers) and collaborates with scholars based in United States and Canada. B. P. S. Murthi's co-authors include Erin Steffes, Ram C. Rao, Preyas S. Desai, Kannan Srinivasan and Norris Bruce and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science.

In The Last Decade

Fields of papers published by B. P. S. Murthi

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by B. P. S. Murthi

Since Specialization
Citations
Rankless by CCL
2025