Hua Chang

About

Hua Chang is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Hua Chang has authored 19 papers receiving a total of 533 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Hua Chang’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers). Hua Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers). Hua Chang collaborates with scholars based in United States, China and France. Hua Chang's co-authors include Lingling Zhang, Guang-Xin Xie, Ying Kong, Xinyi Liu, Zhiyong Li, Rajiv Vaidyanathan, Leslie Stoel, Marina Puzakova, Rui Cui and Shuang Xin and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Frontiers in Microbiology.

In The Last Decade

Co-authorship network of co-authors of Hua Chang i

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Fields of papers citing papers by Hua Chang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hua Chang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hua Chang. The network helps show where Hua Chang may publish in the future.

Countries citing papers authored by Hua Chang

Since Specialization

Citations

This map shows the geographic impact of Hua Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hua Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hua Chang more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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