Defeng Yang
About
Defeng Yang is a scholar working on Marketing, Strategy and Management and Sociology and Political Science.
According to data from OpenAlex, Defeng Yang has authored 46 papers receiving a total of 885 indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 16 papers in Strategy and Management and 10 papers in Sociology and Political Science. Recurrent topics in Defeng Yang’s work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (8 papers). Defeng Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (8 papers). Defeng Yang collaborates with scholars based in China, Hong Kong and United States. Defeng Yang's co-authors include Wei Jiang, Kevin Zheng Zhou, Yue Lu, Chenting Su, Weihong Zhao, Shibin Sheng, Haiying Wei, Jason Lu Jin, Junyun Liao and Qiyuan Zhang and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Sustainability.
In The Last Decade
Co-authorship network of co-authors of Defeng Yang i
Fields of papers citing papers by Defeng Yang
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Defeng Yang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Defeng Yang may publish in the future.
Countries citing papers authored by Defeng Yang
Since SpecializationCitations
This map shows the geographic impact of Defeng Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Defeng Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Defeng Yang more than expected).
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