Florence Benoît-Moreau
Impact in
- Marketing top 0.5%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Sharing Economy and Platforms
- Consumer Retail Behavior Studies
- Strategy and Management top 2%
- Corporate Social Responsibility Reporting
- Sustainable Supply Chain Management
Papers in
- Marketing 14
- Service and Product Innovation 6
- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Retail Behavior Studies 5
- Environmental Sustainability in Business 3
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- Corporate Social Responsibility Reporting 3
- Corporate Identity and Reputation 3
- Co-authors
- Béatrice Parguel (15 shared papers)Fabrice Larceneux (5 shared papers)Cristel Antonia Russell (1 shared paper)Renaud Lunardo (2 shared papers)Valérie Renaudin (8 shared papers)Romain Cadario (2 shared papers)Fanny Reniou (1 shared paper)
- Journals
- Technological Forecasting and Social Change (2 papers)International Journal of Research in Marketing (1 paper)International Journal of Advertising (1 paper)EuroMed Journal of Business (1 paper)Journal of Business Ethics (1 paper)
- Partner nations
- FranceUnited StatesNetherlands
In The Last Decade
Florence Benoît-Moreau
20 papers receiving 1.4k citations
Florence Benoît-Moreau's Hit Papers
Peers
Comparison fields: 5 of 87
- Marketing 1.0k
- Strategy and Management 572
- Management, Monitoring, Policy and Law 212
- Business and International Management 36
- Information Systems and Management 101
Countries citing papers authored by Florence Benoît-Moreau
This map shows the geographic impact of Florence Benoît-Moreau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Florence Benoît-Moreau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Florence Benoît-Moreau more than expected).
Fields of papers citing papers by Florence Benoît-Moreau
This network shows the impact of papers produced by Florence Benoît-Moreau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Florence Benoît-Moreau. The network helps show where Florence Benoît-Moreau may publish in the future.
Co-authors
The 7 scholars most cited alongside Florence Benoît-Moreau, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication Hit paper breakdown → | 2011 | 700 |
| 2 | 2015 | 253 | |
| 3 | 2017 | 193 | |
| 4 | 2011 | 141 | |
| 5 | 2018 | 57 | |
| 6 | 2011 | 51 | |
| 7 | 2015 | 15 | |
| 8 | 2018 | 13 | |
| 9 | 2012 | 12 | |
| 10 | 2010 | 12 | |
| 11 | 2016 | 9 | |
| 12 | 2013 | 7 | |
| 13 | 2013 | 6 | |
| 14 | 2013 | 5 | |
| 15 | Client " exécutant ", " assistant marketing opérationnel", " relais " ou " apporteur de solutions " : Dis moi ce que tu fais, je te dirai qui tu es ! | 2012 | 4 |
| 16 | Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution | 2009 | 1 |
| 17 | Le consommateur et les caisses automatiques : Pour une compréhension du processus d’adoption | 2014 | 1 |
| 18 | " Au boulot, cher client ! " Une approche interprétative de la participation ordinaire du consommateur | 2011 | 1 |
| 19 | Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation | 2008 | 1 |
| 20 | Le consommateur face à l'éco communication : une synthèse des recherches | 2009 | 1 |
About Florence Benoît-Moreau
Florence Benoît-Moreau is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science and Cultural Studies, having authored 25 papers that have together received 1.5k indexed citations. Recurring topics across this work include Service and Product Innovation (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (5 papers), Management and Organizational Studies (4 papers), Diverse multidisciplinary academic research (4 papers), Corporate Social Responsibility Reporting (3 papers), Corporate Identity and Reputation (3 papers) and Environmental Sustainability in Business (3 papers). The work is most often cited by research in Marketing (1.0k citations), Strategy and Management (572 citations), Management, Monitoring, Policy and Law (212 citations), Business and International Management (36 citations) and Information Systems and Management (101 citations). Florence Benoît-Moreau has collaborated with scholars based in France, United States and Netherlands. Frequent co-authors include Béatrice Parguel, Fabrice Larceneux, Cristel Antonia Russell, Renaud Lunardo, Valérie Renaudin, Romain Cadario and Fanny Reniou. Their work appears in journals such as Technological Forecasting and Social Change, International Journal of Research in Marketing, International Journal of Advertising, EuroMed Journal of Business and Journal of Business Ethics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.