Zhao Ping
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
- Marketing 12
- Consumer Retail Behavior Studies 6
- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Market Behavior and Pricing 5
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- Digital Marketing and Social Media 8
- Co-authors
- Juanjuan Zhang (2 shared papers)Shiyang Gong (2 shared papers)Yuhuang Zheng (2 shared papers)Xiaoang Wan (1 shared paper)Jianping Huang (1 shared paper)Rong Chen (4 shared papers)Jia Liu (2 shared papers)Xi Liu (1 shared paper)
- Journals
- Marketing Letters (2 papers)Journal of Education for Teaching International Research and Pedagogy (1 paper)Research in Higher Education (1 paper)Journal of Retailing and Consumer Services (1 paper)Motivation and Emotion (1 paper)
- Partner nations
- ChinaUnited StatesAustralia
In The Last Decade
Zhao Ping
32 papers receiving 303 citations
Peers
Comparison fields: 5 of 65
- Marketing 135
- General Decision Sciences 15
- Information Systems and Management 41
- Applied Psychology 22
- Organizational Behavior and Human Resource Management 45
Countries citing papers authored by Zhao Ping
This map shows the geographic impact of Zhao Ping's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhao Ping with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhao Ping more than expected).
Fields of papers citing papers by Zhao Ping
This network shows the impact of papers produced by Zhao Ping. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zhao Ping. The network helps show where Zhao Ping may publish in the future.
Co-authors
The 25 scholars most cited alongside Zhao Ping, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 115 | |
| 2 | 2013 | 34 | |
| 3 | 2020 | 29 | |
| 4 | 2009 | 15 | |
| 5 | 2013 | 12 | |
| 6 | 2009 | 12 | |
| 7 | 2019 | 12 | |
| 8 | 2024 | 8 | |
| 9 | 2005 | 8 | |
| 10 | 2017 | 6 | |
| 11 | 2014 | 6 | |
| 12 | 2003 | 6 | |
| 13 | 2012 | 6 | |
| 14 | 2010 | 6 | |
| 15 | 2007 | 5 | |
| 16 | 2011 | 5 | |
| 17 | 2018 | 5 | |
| 18 | 2009 | 5 | |
| 19 | 2007 | 4 | |
| 20 | Relationship between customer satisfaction and shareholder value | 2010 | 3 |
About Zhao Ping
Zhao Ping is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Communication and Strategy and Management, having authored 37 papers that have together received 324 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (9 papers), Digital Marketing and Social Media (8 papers), Consumer Retail Behavior Studies (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (5 papers), Behavioral Health and Interventions (4 papers), Decision-Making and Behavioral Economics (4 papers) and Technology Adoption and User Behaviour (3 papers). The work is most often cited by research in Marketing (135 citations), General Decision Sciences (15 citations), Information Systems and Management (41 citations), Applied Psychology (22 citations) and Organizational Behavior and Human Resource Management (45 citations). Zhao Ping has collaborated with scholars based in China, United States and Australia. Frequent co-authors include Juanjuan Zhang, Shiyang Gong, Yuhuang Zheng, Xiaoang Wan, Jianping Huang, Rong Chen, Jia Liu, Xi Liu, Chun Qiu and Song Su. Their work appears in journals such as Marketing Letters, Journal of Education for Teaching International Research and Pedagogy, Research in Higher Education, Journal of Retailing and Consumer Services and Motivation and Emotion.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.