David Ogilvy
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
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- Customer Service Quality and Loyalty
Papers in
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- Advertising and Communication Studies 2
- Journalism and Media Studies 2
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- Digital Games and Media 1
- Co-authors
- Darrell Blaine Lucas (1 shared paper)Cynthia Webster (1 shared paper)Geoffrey W. Heard (1 shared paper)D. D. Higgins (1 shared paper)
- Journals
- Journal of Marketing (2 papers)Journal of Marketing Research (1 paper)International Journal of Advertising (1 paper)Medical Entomology and Zoology (1 paper)McGraw-Hill eBooks (1 paper)
In The Last Decade
David Ogilvy
7 papers receiving 314 citations
Peers
Comparison fields: 5 of 81
- Marketing 226
- Organizational Behavior and Human Resource Management 63
- Communication 41
- Museology 20
- Gender Studies 52
Countries citing papers authored by David Ogilvy
This map shows the geographic impact of David Ogilvy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David Ogilvy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David Ogilvy more than expected).
Fields of papers citing papers by David Ogilvy
This network shows the impact of papers produced by David Ogilvy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David Ogilvy. The network helps show where David Ogilvy may publish in the future.
Co-authors
The 4 scholars most cited alongside David Ogilvy, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1964 | 213 | |
| 2 | 1986 | 194 | |
| 3 | Confesiones de un publicitario | 1984 | 12 |
| 4 | Type & Layout: Are You Communicating or Just Making Pretty Shapes? | 2005 | 11 |
| 5 | 1987 | 3 | |
| 6 | The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett | 2003 | 2 |
| 7 | 1964 | 1 | |
| 8 | Confessions of an Advertising Man, New York 1963. | 1963 | 1 |
| 9 | Blood, Brains & Beer: The Autobiography of David Ogilvy | 1978 | 1 |
| 10 | Rasgos de una publicidad eficaz | 1983 | 0 |
| 11 | Zpověď muže, který umí reklamu. | 2004 | 0 |
About David Ogilvy
David Ogilvy is a scholar working on Communication, Sociology and Political Science, Literature and Literary Theory, Education and Infectious Diseases, having authored 11 papers that have together received 438 indexed citations. Recurring topics across this work include Advertising and Communication Studies (2 papers), Journalism and Media Studies (2 papers), American and British Literature Analysis (1 paper), Education, Psychology, and Social Research (1 paper) and Digital Games and Media (1 paper). The work is most often cited by research in Marketing (226 citations), Organizational Behavior and Human Resource Management (63 citations), Communication (41 citations), Museology (20 citations) and Gender Studies (52 citations). Frequent co-authors include Darrell Blaine Lucas, Cynthia Webster, Geoffrey W. Heard and D. D. Higgins. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, International Journal of Advertising, Medical Entomology and Zoology and McGraw-Hill eBooks.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.