David B. MacKay
Impact in
- Marketing top 2%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
Papers in
- Food Science 13
- Sensory Analysis and Statistical Methods 12
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- Economic and Environmental Valuation 9
- Co-authors
- Joseph L. Zinnes (8 shared papers)John O. Summers (7 shared papers)Richard W. Olshavsky (4 shared papers)Thomas W. Leigh (3 shared papers)R. S. Clymo (1 shared paper)Robert F. Easley (4 shared papers)Richard Barff (1 shared paper)William M. Bowen (1 shared paper)
- Journals
- Journal of Marketing Research (15 papers)Geographical Analysis (6 papers)Journal of Mathematical Psychology (4 papers)Food Quality and Preference (2 papers)Psychometrika (2 papers)
- Partner nations
- United StatesUnited KingdomSlovakia
In The Last Decade
David B. MacKay
56 papers receiving 877 citations
Peers
Comparison fields: 5 of 118
- Tourism, Leisure and Hospitality Management 50
- Marketing 289
- General Decision Sciences 54
- Transportation 81
- Statistics and Probability 88
Countries citing papers authored by David B. MacKay
This map shows the geographic impact of David B. MacKay's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David B. MacKay with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David B. MacKay more than expected).
Fields of papers citing papers by David B. MacKay
This network shows the impact of papers produced by David B. MacKay. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David B. MacKay. The network helps show where David B. MacKay may publish in the future.
Co-authors
The 25 scholars most cited alongside David B. MacKay, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 59 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1984 | 92 | |
| 2 | 1983 | 72 | |
| 3 | 1987 | 60 | |
| 4 | 1986 | 59 | |
| 5 | 1975 | 49 | |
| 6 | 1982 | 49 | |
| 7 | 1987 | 38 | |
| 8 | 1975 | 37 | |
| 9 | 1976 | 33 | |
| 10 | 1976 | 32 | |
| 11 | 1984 | 32 | |
| 12 | 1973 | 32 | |
| 13 | 1989 | 29 | |
| 14 | 2002 | 29 | |
| 15 | 1995 | 28 | |
| 16 | 1996 | 28 | |
| 17 | Breakthrough to Literacy | 1970 | 24 |
| 18 | 1973 | 19 | |
| 19 | 1975 | 18 | |
| 20 | Procedures for detecting seed-borne inoculum of Sclerospora graminicola in pearl millet (Pennisetum typhoides). | 1978 | 15 |
About David B. MacKay
David B. MacKay is a scholar working on Food Science, Economics and Econometrics, Statistics and Probability, Artificial Intelligence and Social Psychology, having authored 59 papers that have together received 1.0k indexed citations. Recurring topics across this work include Sensory Analysis and Statistical Methods (12 papers), Economic and Environmental Valuation (9 papers), Multi-Criteria Decision Making (5 papers), Advanced Statistical Methods and Models (5 papers), Color perception and design (4 papers), Spatial Cognition and Navigation (4 papers), Cognitive Science and Mapping (4 papers) and Consumer Market Behavior and Pricing (3 papers). The work is most often cited by research in Tourism, Leisure and Hospitality Management (50 citations), Marketing (289 citations), General Decision Sciences (54 citations), Transportation (81 citations) and Statistics and Probability (88 citations). David B. MacKay has collaborated with scholars based in United States, United Kingdom and Slovakia. Frequent co-authors include Joseph L. Zinnes, John O. Summers, Richard W. Olshavsky, Thomas W. Leigh, R. S. Clymo, Robert F. Easley, Richard Barff, William M. Bowen, Robert M. Nosofsky and Teresa A. Treat. Their work appears in journals such as Journal of Marketing Research, Geographical Analysis, Journal of Mathematical Psychology, Food Quality and Preference and Psychometrika.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.