Benjiang Lu
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 2%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
Papers in
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- Digital Marketing and Social Media 9
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- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 3
- Co-authors
- Zhenjiao Chen (1 shared paper)Xunhua Guo (3 shared papers)Guoqing Chen (4 shared papers)Yuan Zhuang (1 shared paper)Ruijing Zhao (1 shared paper)Baojun Ma (4 shared papers)Jianyu Yang (1 shared paper)Ma Li (1 shared paper)
In The Last Decade
Benjiang Lu
10 papers receiving 643 citations
Benjiang Lu's Hit Papers
Peers
Comparison fields: 5 of 57
- Information Systems and Management 268
- Marketing 312
- Communication 115
- Organizational Behavior and Human Resource Management 124
- Sociology and Political Science 468
Countries citing papers authored by Benjiang Lu
This map shows the geographic impact of Benjiang Lu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Benjiang Lu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Benjiang Lu more than expected).
Fields of papers citing papers by Benjiang Lu
This network shows the impact of papers produced by Benjiang Lu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Benjiang Lu. The network helps show where Benjiang Lu may publish in the future.
Co-authors
The 11 scholars most cited alongside Benjiang Lu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective Hit paper breakdown → | 2021 | 454 |
| 2 | 2015 | 87 | |
| 3 | 2017 | 76 | |
| 4 | 2019 | 31 | |
| 5 | 2022 | 7 | |
| 6 | 2023 | 5 | |
| 7 | 2023 | 4 | |
| 8 | 2024 | 4 | |
| 9 | 2023 | 3 | |
| 10 | 2022 | 2 | |
| 11 | 2025 | 0 | |
| 12 | 2025 | 0 |
About Benjiang Lu
Benjiang Lu is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Communication and Social Psychology, having authored 12 papers that have together received 673 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers), Knowledge Management and Sharing (3 papers), Consumer Retail Behavior Studies (3 papers), Team Dynamics and Performance (2 papers), Technology Adoption and User Behaviour (2 papers) and Sentiment Analysis and Opinion Mining (1 paper). The work is most often cited by research in Information Systems and Management (268 citations), Marketing (312 citations), Communication (115 citations), Organizational Behavior and Human Resource Management (124 citations) and Sociology and Political Science (468 citations). Benjiang Lu has collaborated with scholars based in China, Hong Kong and Canada. Frequent co-authors include Zhenjiao Chen, Xunhua Guo, Guoqing Chen, Yuan Zhuang, Ruijing Zhao, Baojun Ma, Jianyu Yang, Ma Li, Kexin Huang and Xueli Wang. Their work appears in journals such as Computers in Human Behavior, Journal of Management Information Systems, Production and Operations Management, Electronic Commerce Research and Decision Support Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.