Junhong Chu

41 papers and 1.3k indexed citations i.

Junhong Chu has authored 41 papers that have received a total of 1.3k indexed citations. This includes 25 papers in Marketing, 13 papers in Strategy and Management and 11 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (22 papers), Digital Platforms and Economics (11 papers) and Merger and Competition Analysis (5 papers). Junhong Chu is often cited by papers focused on Consumer Market Behavior and Pricing (22 papers), Digital Platforms and Economics (11 papers) and Merger and Competition Analysis (5 papers) and collaborates with scholars based in Singapore, Hong Kong and United States. Junhong Chu's co-authors include Pradeep K. Chintagunta, Ivan Png, Puneet Manchanda, Javier Cebollada and Haoming Liu and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing and Management Science.