Junhong Chu
Impact in
- Marketing top 1%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Strategy and Management top 5%
- Digital Platforms and Economics
Papers in
- Marketing 27
- Consumer Market Behavior and Pricing 23
- Sharing Economy and Platforms 4
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- Digital Platforms and Economics 11
- Co-authors
- Pradeep K. Chintagunta (8 shared papers)Puneet Manchanda (6 shared papers)Javier Cebollada (3 shared papers)Marta Arce‐Urriza (1 shared paper)Haoming Liu (3 shared papers)Alberto Salvo (1 shared paper)Naufel J. Vilcassim (1 shared paper)Li Wang (2 shared papers)
- Journals
- Marketing Science (6 papers)International Journal of Research in Marketing (3 papers)Management Science (2 papers)Journal of Marketing (2 papers)Journal of Interactive Marketing (2 papers)
- Partner nations
- SingaporeHong KongUnited States
In The Last Decade
Junhong Chu
41 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 92
- Marketing 673
- Strategy and Management 351
- Gender Studies 200
- Management Information Systems 160
- Information Systems and Management 119
Countries citing papers authored by Junhong Chu
This map shows the geographic impact of Junhong Chu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Junhong Chu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Junhong Chu more than expected).
Fields of papers citing papers by Junhong Chu
This network shows the impact of papers produced by Junhong Chu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Junhong Chu. The network helps show where Junhong Chu may publish in the future.
Co-authors
The 25 scholars most cited alongside Junhong Chu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 46 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 204 | |
| 2 | 2016 | 165 | |
| 3 | 2010 | 158 | |
| 4 | 2008 | 111 | |
| 5 | 2020 | 79 | |
| 6 | 2014 | 67 | |
| 7 | 2020 | 63 | |
| 8 | 2017 | 62 | |
| 9 | 2007 | 59 | |
| 10 | 2008 | 52 | |
| 11 | 2015 | 48 | |
| 12 | 2011 | 35 | |
| 13 | 2011 | 32 | |
| 14 | 2011 | 30 | |
| 15 | 2012 | 21 | |
| 16 | 2022 | 20 | |
| 17 | 2021 | 18 | |
| 18 | 2021 | 13 | |
| 19 | 2018 | 12 | |
| 20 | 2014 | 12 |
About Junhong Chu
Junhong Chu is a scholar working on Marketing, Strategy and Management, Economics and Econometrics, Sociology and Political Science and Management Science and Operations Research, having authored 46 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (23 papers), Digital Platforms and Economics (11 papers), Transportation and Mobility Innovations (6 papers), Merger and Competition Analysis (6 papers), Digital Marketing and Social Media (5 papers), Innovation Diffusion and Forecasting (5 papers), Firm Innovation and Growth (5 papers) and Sharing Economy and Platforms (4 papers). The work is most often cited by research in Marketing (673 citations), Strategy and Management (351 citations), Gender Studies (200 citations), Management Information Systems (160 citations) and Information Systems and Management (119 citations). Junhong Chu has collaborated with scholars based in Singapore, Hong Kong and United States. Frequent co-authors include Pradeep K. Chintagunta, Puneet Manchanda, Javier Cebollada, Marta Arce‐Urriza, Haoming Liu, Alberto Salvo, Naufel J. Vilcassim, Li Wang, Xianling Yang and Jing Wu. Their work appears in journals such as Marketing Science, International Journal of Research in Marketing, Management Science, Journal of Marketing and Journal of Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.