Heng‐Hui Wu
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
Papers in
-
- Digital Marketing and Social Media 4
-
- Consumer Behavior in Brand Consumption and Identification 4
- Consumer Retail Behavior Studies 1
- Co-authors
- Andy Wei Hao (1 shared paper)Justin Paul (1 shared paper)Sangeeta Trott (1 shared paper)Chiquan Guo (1 shared paper)Ruijuan Wu (1 shared paper)Cheng Lu Wang (1 shared paper)Xiaorong Fu (1 shared paper)Wenting Zhu (1 shared paper)
- Journals
- International Marketing Review (1 paper)Asia Pacific Journal of Marketing and Logistics (1 paper)Industrial Marketing Management (1 paper)International Journal of Consumer Studies (1 paper)Internet Research (1 paper)
- Partner nations
- TaiwanUnited StatesChina
In The Last Decade
Heng‐Hui Wu
6 papers receiving 344 citations
Heng‐Hui Wu's Hit Papers
Peers
Comparison fields: 5 of 68
- Marketing 158
- Business and International Management 15
- Information Systems and Management 40
- Strategy and Management 80
- Organizational Behavior and Human Resource Management 53
Countries citing papers authored by Heng‐Hui Wu
This map shows the geographic impact of Heng‐Hui Wu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heng‐Hui Wu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heng‐Hui Wu more than expected).
Fields of papers citing papers by Heng‐Hui Wu
This network shows the impact of papers produced by Heng‐Hui Wu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heng‐Hui Wu. The network helps show where Heng‐Hui Wu may publish in the future.
Co-authors
The 13 scholars most cited alongside Heng‐Hui Wu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Two decades of research on nation branding: a review and future research agenda Hit paper breakdown → | 2019 | 235 |
| 2 | 2020 | 53 | |
| 3 | 2021 | 33 | |
| 4 | 2006 | 16 | |
| 5 | 2019 | 15 | |
| 6 | 2007 | 6 |
About Heng‐Hui Wu
Heng‐Hui Wu is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Communication and Social Psychology, having authored 6 papers that have together received 358 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (2 papers), Team Dynamics and Performance (1 paper), Knowledge Management and Sharing (1 paper), Consumer Retail Behavior Studies (1 paper), Media Influence and Health (1 paper) and Multisensory perception and integration (1 paper). The work is most often cited by research in Marketing (158 citations), Business and International Management (15 citations), Information Systems and Management (40 citations), Strategy and Management (80 citations) and Organizational Behavior and Human Resource Management (53 citations). Heng‐Hui Wu has collaborated with scholars based in Taiwan, United States and China. Frequent co-authors include Andy Wei Hao, Justin Paul, Sangeeta Trott, Chiquan Guo, Ruijuan Wu, Cheng Lu Wang, Xiaorong Fu, Wenting Zhu, Jing Pang and Henry F.L. Chung. Their work appears in journals such as International Marketing Review, Asia Pacific Journal of Marketing and Logistics, Industrial Marketing Management, International Journal of Consumer Studies and Internet Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.