Heng‐Hui Wu
About
Heng‐Hui Wu is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Heng‐Hui Wu has authored 6 papers receiving a total of 276 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 4 papers in Marketing and 2 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Heng‐Hui Wu’s work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (2 papers). Heng‐Hui Wu is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (2 papers). Heng‐Hui Wu collaborates with scholars based in Taiwan, United States and China. Heng‐Hui Wu's co-authors include Sangeeta Trott, Andy Wei Hao, Justin Paul, Chiquan Guo, Cheng Lu Wang, Ruijuan Wu, Jing Pang, Wenting Zhu, Xiaorong Fu and Tom M.Y. Lin and has published in prestigious journals such as Industrial Marketing Management, International Marketing Review and Internet Research.
In The Last Decade
Co-authorship network of co-authors of Heng‐Hui Wu i
Fields of papers citing papers by Heng‐Hui Wu
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Heng‐Hui Wu. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Heng‐Hui Wu may publish in the future.
Countries citing papers authored by Heng‐Hui Wu
Since SpecializationCitations
This map shows the geographic impact of Heng‐Hui Wu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heng‐Hui Wu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heng‐Hui Wu more than expected).
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