Adele Berndt
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 28
- Consumer Behavior in Brand Consumption and Identification 13
- Consumer Retail Behavior Studies 7
- Sharing Economy and Platforms 5
- Environmental Sustainability in Business 3
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- Digital Marketing and Social Media 12
- Co-authors
- Miralem Helmefalk (2 shared papers)M. Tait (1 shared paper)Daniël J. Petzer (4 shared papers)Christo Boshoff (1 shared paper)Frikkie Herbst (2 shared papers)Stephen Graham Saunders (1 shared paper)Pierre Mostert (3 shared papers)Martin Fredriksson (1 shared paper)
- Journals
- Journal of Media Business Studies (3 papers)European Business Review (3 papers)International Journal of Services and Operations Management (2 papers)Journal of Consumer Marketing (1 paper)Journal of Business Research (1 paper)
- Partner nations
- SwedenSouth AfricaUnited States
In The Last Decade
Adele Berndt
45 papers receiving 384 citations
Peers
Comparison fields: 5 of 72
- Marketing 229
- Organizational Behavior and Human Resource Management 162
- Information Systems and Management 74
- Tourism, Leisure and Hospitality Management 7
- Management Information Systems 37
Countries citing papers authored by Adele Berndt
This map shows the geographic impact of Adele Berndt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Adele Berndt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Adele Berndt more than expected).
Fields of papers citing papers by Adele Berndt
This network shows the impact of papers produced by Adele Berndt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Adele Berndt. The network helps show where Adele Berndt may publish in the future.
Co-authors
The 15 scholars most cited alongside Adele Berndt, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 51 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 76 | |
| 2 | Relationship marketing and customer relationship management | 2015 | 30 |
| 3 | 2011 | 29 | |
| 4 | 2018 | 28 | |
| 5 | IMPLEMENTING A CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN AN EMERGING MARKET | 2005 | 27 |
| 6 | Services marketing : A contemporary approach | 2018 | 24 |
| 7 | Readiness for banking technologies in developing countries | 2010 | 22 |
| 8 | Applied Strategic Marketing | 2001 | 22 |
| 9 | 2009 | 18 | |
| 10 | 2017 | 13 | |
| 11 | 2019 | 13 | |
| 12 | 2021 | 13 | |
| 13 | 2022 | 11 | |
| 14 | 2023 | 8 | |
| 15 | 2024 | 8 | |
| 16 | 2015 | 8 | |
| 17 | 2014 | 8 | |
| 18 | 2021 | 7 | |
| 19 | 2005 | 6 | |
| 20 | Crowdfunding : The beliefs of Rwandan entrepreneurs | 2016 | 6 |
About Adele Berndt
Adele Berndt is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Gender Studies, having authored 51 papers that have together received 447 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (12 papers), Consumer Retail Behavior Studies (7 papers), Sharing Economy and Platforms (5 papers), Sports, Gender, and Society (4 papers), Corporate Identity and Reputation (3 papers) and Environmental Sustainability in Business (3 papers). The work is most often cited by research in Marketing (229 citations), Organizational Behavior and Human Resource Management (162 citations), Information Systems and Management (74 citations), Tourism, Leisure and Hospitality Management (7 citations) and Management Information Systems (37 citations). Adele Berndt has collaborated with scholars based in Sweden, South Africa and United States. Frequent co-authors include Miralem Helmefalk, M. Tait, Daniël J. Petzer, Christo Boshoff, Frikkie Herbst, Stephen Graham Saunders, Pierre Mostert, Martin Fredriksson, Martin Andersson and Derick Blaauw. Their work appears in journals such as Journal of Media Business Studies, European Business Review, International Journal of Services and Operations Management, Journal of Consumer Marketing and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.