Rosidah Musa

29 papers and 380 indexed citations i.

About

Rosidah Musa is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Rosidah Musa has authored 29 papers receiving a total of 380 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 16 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Rosidah Musa’s work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (9 papers). Rosidah Musa is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (9 papers). Rosidah Musa collaborates with scholars based in Malaysia and United Kingdom. Rosidah Musa's co-authors include Faridah Hassan, Mazzini Muda, Jamaliah Mohd. Yusof, Halimahton Borhan, Matthew J. Robson, John Pallister, Lennora Putit, Norzaidi Mohd Daud, Shaista Wasiuzzaman and Gang Wang and has published in prestigious journals such as Journal of Promotion Management, International Journal of Business and Society and Business Strategy Series.

In The Last Decade

Co-authorship network of co-authors of Rosidah Musa i

Fields of papers citing papers by Rosidah Musa

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rosidah Musa. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rosidah Musa. The network helps show where Rosidah Musa may publish in the future.

Countries citing papers authored by Rosidah Musa

Since Specialization
Citations

This map shows the geographic impact of Rosidah Musa's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rosidah Musa with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rosidah Musa more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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