Yoon Koh
About
Yoon Koh has authored 44 papers that have received a total of 895 indexed citations.
This includes 23 papers in Marketing, 16 papers in Sociology and Political Science and 14 papers in Strategy and Management. The topics of these papers are Sharing Economy and Platforms (12 papers), Digital Marketing and Social Media (11 papers) and FinTech, Crowdfunding, Digital Finance (10 papers). Yoon Koh is often cited by papers focused on Sharing Economy and Platforms (12 papers), Digital Marketing and Social Media (11 papers) and FinTech, Crowdfunding, Digital Finance (10 papers) and collaborates with scholars based in United States, Hong Kong and South Korea. Yoon Koh's co-authors include Seoki Lee, Yinyoung Rhou, Amanda Belarmino, Soyoung Boo and Manisha Singal and has published in prestigious journals such as International Journal of Hospitality Management, Sustainability and International Journal of Contemporary Hospitality Management.
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