William R. Darden

53 papers and 6.8k indexed citations i.

William R. Darden has authored 53 papers that have received a total of 6.8k indexed citations. This includes 30 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 6 papers in Social Psychology. The topics of these papers are Consumer Retail Behavior Studies (16 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Market Behavior and Pricing (11 papers). William R. Darden is often cited by papers focused on Consumer Retail Behavior Studies (16 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Market Behavior and Pricing (11 papers) and collaborates with scholars based in United States and Latvia. William R. Darden's co-authors include Fred D. Reynolds, Barry J. Babin, William D. Perreault, Donna K. Darden and Mitch Griffin and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.