Fred D. Reynolds

33 papers and 1.2k indexed citations i.

Fred D. Reynolds has authored 33 papers that have received a total of 1.2k indexed citations. This includes 12 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (6 papers) and Media, Gender, and Advertising (3 papers). Fred D. Reynolds is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (6 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in United States. Fred D. Reynolds's co-authors include William R. Darden, Joseph O. Rentz, William D. Wells, Warren S. Martin and Melvin R. Crask and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.