Ward Hanson
Impact in
- Marketing top 1%
- Consumer Market Behavior and Pricing
- Strategy and Management top 2%
- Digital Platforms and Economics
- Innovation and Knowledge Management
- Business Strategy and Innovation
Papers in
-
- Consumer Market Behavior and Pricing 3
- Marketing and Advertising Strategies 3
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- Space exploration and regulation 6
- Co-authors
- Kirthi Kalyanam (3 shared papers)Gary D. Eppen (1 shared paper)Richard K. Martin (1 shared paper)Kipp Martin (1 shared paper)Daniel S. Putler (1 shared paper)David Morrison (1 shared paper)Scott Hubbard (1 shared paper)Michael A. Lombardi (1 shared paper)
- Journals
- Marketing Letters (2 papers)Management Science (2 papers)Journal of Marketing Research (1 paper)Journal of Economic Behavior & Organization (1 paper)Journal of Interactive Marketing (1 paper)
- Partner nations
- United States
In The Last Decade
Ward Hanson
19 papers receiving 1.5k citations
Peers
Comparison fields: 5 of 102
- Marketing 723
- Strategy and Management 674
- Management Information Systems 307
- Information Systems and Management 224
- Organizational Behavior and Human Resource Management 285
Countries citing papers authored by Ward Hanson
This map shows the geographic impact of Ward Hanson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ward Hanson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ward Hanson more than expected).
Fields of papers citing papers by Ward Hanson
This network shows the impact of papers produced by Ward Hanson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ward Hanson. The network helps show where Ward Hanson may publish in the future.
Co-authors
The 9 scholars most cited alongside Ward Hanson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Bundling--new products, new markets, low risk. | 1991 | 434 |
| 2 | Principles of Internet Marketing | 1999 | 363 |
| 3 | 1990 | 279 | |
| 4 | 1988 | 215 | |
| 5 | 1996 | 157 | |
| 6 | 1996 | 108 | |
| 7 | 1993 | 69 | |
| 8 | 1992 | 27 | |
| 9 | Internet Marketing & E-Commerce | 2006 | 26 |
| 10 | 1998 | 16 | |
| 11 | Bandwagons and orphans : dynamic pricing of competing technological systems subject to decreasing costs : A dissertation submitted to the department of economics and the committee on graduate studies of Stanford university in partial fulfillment of the requirements for the degree of doctor of philosophy | 1985 | 15 |
| 12 | 2015 | 13 | |
| 13 | 2016 | 11 | |
| 14 | 2013 | 6 | |
| 15 | 2014 | 4 | |
| 16 | 2008 | 2 | |
| 17 | 2015 | 2 | |
| 18 | Preliminary Comparison of Time Transfers via LASSO, GOS and Two-Way Satellite | 1991 | 1 |
| 19 | 1994 | 1 | |
| 20 | 2015 | 1 |
About Ward Hanson
Ward Hanson is a scholar working on Marketing, Astronomy and Astrophysics, Economics and Econometrics, Sociology and Political Science and Management Science and Operations Research, having authored 23 papers that have together received 1.8k indexed citations. Recurring topics across this work include Space exploration and regulation (6 papers), Consumer Market Behavior and Pricing (3 papers), Digital Marketing and Social Media (3 papers), Merger and Competition Analysis (3 papers), Marketing and Advertising Strategies (3 papers), Digital Platforms and Economics (2 papers), Economic theories and models (2 papers) and Satellite Communication Systems (2 papers). The work is most often cited by research in Marketing (723 citations), Strategy and Management (674 citations), Management Information Systems (307 citations), Information Systems and Management (224 citations) and Organizational Behavior and Human Resource Management (285 citations). Ward Hanson has collaborated with scholars based in United States. Frequent co-authors include Kirthi Kalyanam, Gary D. Eppen, Richard K. Martin, Kipp Martin, Daniel S. Putler, David Morrison, Scott Hubbard, Michael A. Lombardi and J.L. Jespersen. Their work appears in journals such as Marketing Letters, Management Science, Journal of Marketing Research, Journal of Economic Behavior & Organization and Journal of Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.