Veronica Liljander

6.7k citations
28 papers · 4.2k · 2 hit papers · h-index 19

Impact in

    • Technology Adoption and User Behaviour
  • Marketing top 0.2%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Service and Product Innovation
    • Consumer Behavior and Marketing Influence

Papers in

Veronica Liljander

27 papers receiving 3.6k citations

Veronica Liljander's Hit Papers

Customer engagement in a Facebook brand community 2012 · 670 citations
6700+7+14Years since publication200400600

Peers

Veronica Liljander
Comparison fields: 5 of 93
  • Information Systems and Management 1.8k
  • Marketing 2.2k
  • Organizational Behavior and Human Resource Management 2.4k
  • Sociology and Political Science 2.3k
  • Communication 199
Replace Mary Wolfinbarger with:
Mary Wolfinbarger United States
Harvir S. Bansal Canada
Jyh‐Shen Chiou Taiwan
Her­bjørn Ny­sveen Norway
Daniel L. Sherrell United States
Leslie Stoel United States
Srini S. Srinivasan United States
Riadh Ladhari Canada
Silvia Sanz Blas Spain
Charla Mathwick United States
Veronica Liljander relative to Mary Wolfinbarger United States Mary Wolfinbarger's profile →
Citations per field
00.5×1.5×1.8×
Mary Wolfinbarger · 1×
Citations per year

Countries citing papers authored by Veronica Liljander

Since Specialization
Citations

This map shows the geographic impact of Veronica Liljander's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Veronica Liljander with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Veronica Liljander more than expected).

Fields of papers citing papers by Veronica Liljander

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Veronica Liljander. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Veronica Liljander. The network helps show where Veronica Liljander may publish in the future.

Co-authors

The 17 scholars most cited alongside Veronica Liljander, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Veronica Liljander Line = papers co-authored together Veronica Liljander links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 28 papers — load more, or switch the sort, to bring in the rest.

#Work
1
Customer engagement in a Facebook brand community
Hit paper breakdown →
2012670
2
Comfort your online customer: quality, trust and loyalty on the internet
Hit paper breakdown →
2004655
3 1997474
4 2001389
5 2005355
6 2004321
7 2006234
8 2012173
9 1993166
10 2009158
11 2002120
12 201592
13 200288
14 200452
15 201850
16 201539
17 201137
18 200724
19 201422
20 201117

About Veronica Liljander

Veronica Liljander is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management, Marketing, Information Systems and Management and Strategy and Management, having authored 28 papers that have together received 4.2k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), Technology Adoption and User Behaviour (9 papers), Consumer Retail Behavior Studies (4 papers), Psychology of Social Influence (3 papers), Psychology of Moral and Emotional Judgment (2 papers) and Corporate Identity and Reputation (2 papers). The work is most often cited by research in Information Systems and Management (1.8k citations), Marketing (2.2k citations), Organizational Behavior and Human Resource Management (2.4k citations), Sociology and Political Science (2.3k citations) and Communication (199 citations). Veronica Liljander has collaborated with scholars based in Finland, Netherlands and Belgium. Frequent co-authors include Allard C.R. van Riel, Johanna Gummerus, Tore Strandvik, Sandra Streukens, Minna Pihlström, Dina Ribbink, Minna Pura, Pia Polsa, Inger Roos and Magnus Söderlund. Their work appears in journals such as International Journal of Service Industry Management, Journal of Retailing and Consumer Services, Journal of Business Ethics, Journal of Services Marketing and Psychology and Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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