Thomas Reutterer
Impact in
- Marketing top 0.5%
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Customer churn and segmentation
Papers in
- Marketing 29
- Consumer Market Behavior and Pricing 21
- Consumer Retail Behavior Studies 12
- Customer churn and segmentation 10
- Consumer Behavior in Brand Consumption and Identification 7
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- Customer Service Quality and Loyalty 8
- Co-authors
- Christoph Teller (3 shared papers)Michael Hahsler (4 shared papers)Andreas Mild (7 shared papers)Martin Natter (7 shared papers)Alfred Taudes (4 shared papers)Herbert W. Kotzab (2 shared papers)Kurt Hornik (5 shared papers)Yasemin Boztuğ (1 shared paper)
- Journals
- Marketing Science (4 papers)Journal of Business Economics (3 papers)Journal of Interactive Marketing (2 papers)Journal of Retailing and Consumer Services (2 papers)Journal of Business Research (2 papers)
- Partner nations
- AustriaGermanyUnited States
In The Last Decade
Thomas Reutterer
44 papers receiving 1.7k citations
Peers
Comparison fields: 5 of 136
- Marketing 931
- Tourism, Leisure and Hospitality Management 64
- Organizational Behavior and Human Resource Management 266
- Information Systems and Management 111
- Management Information Systems 140
Countries citing papers authored by Thomas Reutterer
This map shows the geographic impact of Thomas Reutterer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas Reutterer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas Reutterer more than expected).
Fields of papers citing papers by Thomas Reutterer
This network shows the impact of papers produced by Thomas Reutterer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thomas Reutterer. The network helps show where Thomas Reutterer may publish in the future.
Co-authors
The 25 scholars most cited alongside Thomas Reutterer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 50 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY | 2006 | 351 |
| 2 | 2007 | 215 | |
| 3 | 2019 | 116 | |
| 4 | 2003 | 110 | |
| 5 | 2018 | 106 | |
| 6 | 2009 | 104 | |
| 7 | 2006 | 81 | |
| 8 | 2008 | 77 | |
| 9 | 2022 | 68 | |
| 10 | 2016 | 62 | |
| 11 | 2000 | 58 | |
| 12 | 2023 | 57 | |
| 13 | 2007 | 57 | |
| 14 | 2007 | 51 | |
| 15 | 2010 | 41 | |
| 16 | 2006 | 37 | |
| 17 | 2001 | 30 | |
| 18 | 2021 | 28 | |
| 19 | 2013 | 26 | |
| 20 | 2000 | 25 |
About Thomas Reutterer
Thomas Reutterer is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems, Management of Technology and Innovation and Artificial Intelligence, having authored 50 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (21 papers), Consumer Retail Behavior Studies (12 papers), Customer churn and segmentation (10 papers), Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Data Mining Algorithms and Applications (6 papers), Economic and Environmental Valuation (5 papers) and Digital Marketing and Social Media (5 papers). The work is most often cited by research in Marketing (931 citations), Tourism, Leisure and Hospitality Management (64 citations), Organizational Behavior and Human Resource Management (266 citations), Information Systems and Management (111 citations) and Management Information Systems (140 citations). Thomas Reutterer has collaborated with scholars based in Austria, Germany and United States. Frequent co-authors include Christoph Teller, Michael Hahsler, Andreas Mild, Martin Natter, Alfred Taudes, Herbert W. Kotzab, Kurt Hornik, Yasemin Boztuğ, David A. Schweidel and Xiao Ma. Their work appears in journals such as Marketing Science, Journal of Business Economics, Journal of Interactive Marketing, Journal of Retailing and Consumer Services and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.