Andreas Mild
Impact in
- Marketing top 5%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
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- FinTech, Crowdfunding, Digital Finance
- Supply Chain and Inventory Management
Papers in
-
- Digital Platforms and Economics 6
- Business Strategy and Innovation 3
- Marketing 11
- Consumer Market Behavior and Pricing 9
- Consumer Retail Behavior Studies 4
- Customer churn and segmentation 4
- Co-authors
- Alfred Taudes (14 shared papers)Markus Feurstein (5 shared papers)Martin Natter (14 shared papers)Thomas Reutterer (5 shared papers)Andreas Weber (1 shared paper)Christian Fikar (2 shared papers)Abhijit Chakravarty (1 shared paper)Georg Dorffner (2 shared papers)
- Journals
- Marketing Science (2 papers)Computational and Mathematical Organization Theory (2 papers)European Journal of Operational Research (2 papers)Journal of Interactive Marketing (1 paper)Journal of Enterprise Information Management (1 paper)
- Partner nations
- AustriaGermanyUnited States
In The Last Decade
Andreas Mild
30 papers receiving 899 citations
Peers
Comparison fields: 5 of 76
- Marketing 255
- Management Information Systems 220
- Strategy and Management 357
- Finance 165
- Management Science and Operations Research 162
Countries citing papers authored by Andreas Mild
This map shows the geographic impact of Andreas Mild's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas Mild with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas Mild more than expected).
Fields of papers citing papers by Andreas Mild
This network shows the impact of papers produced by Andreas Mild. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andreas Mild. The network helps show where Andreas Mild may publish in the future.
Co-authors
The 18 scholars most cited alongside Andreas Mild, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 30 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2000 | 224 | |
| 2 | 2011 | 114 | |
| 3 | 2003 | 92 | |
| 4 | 2015 | 73 | |
| 5 | 2012 | 72 | |
| 6 | 2003 | 66 | |
| 7 | 2006 | 65 | |
| 8 | 2007 | 49 | |
| 9 | 2001 | 46 | |
| 10 | 2019 | 30 | |
| 11 | 2013 | 29 | |
| 12 | 2008 | 27 | |
| 13 | 2002 | 22 | |
| 14 | 2018 | 18 | |
| 15 | 2011 | 12 | |
| 16 | 1999 | 9 | |
| 17 | 2001 | 8 | |
| 18 | 2003 | 7 | |
| 19 | 2004 | 7 | |
| 20 | 2006 | 6 |
About Andreas Mild
Andreas Mild is a scholar working on Strategy and Management, Marketing, Management Science and Operations Research, Economics and Econometrics and Management of Technology and Innovation, having authored 30 papers that have together received 1.0k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (9 papers), Innovation Diffusion and Forecasting (8 papers), Digital Platforms and Economics (6 papers), Consumer Retail Behavior Studies (4 papers), Customer churn and segmentation (4 papers), Open Source Software Innovations (3 papers), Product Development and Customization (3 papers) and Business Strategy and Innovation (3 papers). The work is most often cited by research in Marketing (255 citations), Management Information Systems (220 citations), Strategy and Management (357 citations), Finance (165 citations) and Management Science and Operations Research (162 citations). Andreas Mild has collaborated with scholars based in Austria, Germany and United States. Frequent co-authors include Alfred Taudes, Markus Feurstein, Martin Natter, Thomas Reutterer, Andreas Weber, Christian Fikar, Abhijit Chakravarty, Georg Dorffner, Udo Wagner and Christian Buchta. Their work appears in journals such as Marketing Science, Computational and Mathematical Organization Theory, European Journal of Operational Research, Journal of Interactive Marketing and Journal of Enterprise Information Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.