Andreas Mild
Impact in
- Marketing top 2%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Customer churn and segmentation
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- Supply Chain and Inventory Management
Papers in
- Marketing 13
- Consumer Market Behavior and Pricing 11
- Customer churn and segmentation 5
- Consumer Retail Behavior Studies 4
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- Innovation Diffusion and Forecasting 9
- Co-authors
- Alfred Taudes (17 shared papers)Thomas Reutterer (7 shared papers)Martin Natter (16 shared papers)Markus Feurstein (6 shared papers)Christian Fikar (2 shared papers)Georg Dorffner (3 shared papers)Udo Wagner (1 shared paper)Abhijit Chakravarty (1 shared paper)
- Journals
- Computational and Mathematical Organization Theory (2 papers)Marketing Science (2 papers)European Journal of Operational Research (2 papers)Journal of Interactive Marketing (1 paper)Journal of Enterprise Information Management (1 paper)
- Partner nations
- AustriaGermanyUnited States
In The Last Decade
Andreas Mild
34 papers receiving 1.0k citations
Peers
Comparison fields: 5 of 81
- Marketing 316
- Management Information Systems 237
- Strategy and Management 380
- Finance 168
- Management Science and Operations Research 169
Countries citing papers authored by Andreas Mild
This map shows the geographic impact of Andreas Mild's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas Mild with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas Mild more than expected).
Fields of papers citing papers by Andreas Mild
This network shows the impact of papers produced by Andreas Mild. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andreas Mild. The network helps show where Andreas Mild may publish in the future.
Co-authors
The 17 scholars most cited alongside Andreas Mild, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 34 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2000 | 235 | |
| 2 | 2011 | 123 | |
| 3 | 2003 | 110 | |
| 4 | 2006 | 81 | |
| 5 | 2012 | 73 | |
| 6 | 2015 | 73 | |
| 7 | 2003 | 65 | |
| 8 | 2007 | 57 | |
| 9 | 2001 | 49 | |
| 10 | 2008 | 35 | |
| 11 | 2019 | 34 | |
| 12 | 2001 | 30 | |
| 13 | 2013 | 28 | |
| 14 | 2002 | 27 | |
| 15 | 2018 | 18 | |
| 16 | 2011 | 13 | |
| 17 | 1999 | 10 | |
| 18 | 2003 | 9 | |
| 19 | 2004 | 8 | |
| 20 | 2006 | 7 |
About Andreas Mild
Andreas Mild is a scholar working on Marketing, Management Science and Operations Research, Strategy and Management, Management of Technology and Innovation and Economics and Econometrics, having authored 34 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (11 papers), Innovation Diffusion and Forecasting (9 papers), Digital Platforms and Economics (6 papers), Customer churn and segmentation (5 papers), Consumer Retail Behavior Studies (4 papers), Recommender Systems and Techniques (4 papers), Product Development and Customization (3 papers) and Innovation and Knowledge Management (3 papers). The work is most often cited by research in Marketing (316 citations), Management Information Systems (237 citations), Strategy and Management (380 citations), Finance (168 citations) and Management Science and Operations Research (169 citations). Andreas Mild has collaborated with scholars based in Austria, Germany and United States. Frequent co-authors include Alfred Taudes, Thomas Reutterer, Martin Natter, Markus Feurstein, Christian Fikar, Georg Dorffner, Udo Wagner, Abhijit Chakravarty, Stefan Koch and David Meyer. Their work appears in journals such as Computational and Mathematical Organization Theory, Marketing Science, European Journal of Operational Research, Journal of Interactive Marketing and Journal of Enterprise Information Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.