Martin Natter

58 papers and 1.2k indexed citations
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About

Martin Natter is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Martin Natter has authored 58 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Marketing, 13 papers in Management Science and Operations Research and 11 papers in Economics and Econometrics. Recurrent topics in Martin Natter’s work include Consumer Market Behavior and Pricing (30 papers), Consumer Retail Behavior Studies (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Martin Natter is often cited by papers focused on Consumer Market Behavior and Pricing (30 papers), Consumer Retail Behavior Studies (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Martin Natter collaborates with scholars based in Germany, Austria and Switzerland. Martin Natter's co-authors include Ju‐Young Kim, Martin Spann, Andreas Mild, Thomas Reutterer, Markus Feurstein, Alfred Taudes, Harald Hruschka, Peter S. H. Leeflang, Corinne Faure and Andreas Weber and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Martin Natter

This figure shows the co-authorship network connecting the top 25 collaborators of Martin Natter. A scholar is included among the top collaborators of Martin Natter based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martin Natter. Martin Natter is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Martin Natter

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Martin Natter. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin Natter. The network helps show where Martin Natter may publish in the future.

Countries citing papers authored by Martin Natter

Since Specialization
Citations

This map shows the geographic impact of Martin Natter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Natter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Natter more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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