Martin Natter
About
Martin Natter is a scholar working on Marketing, Strategy and Management and Management Science and Operations Research.
According to data from OpenAlex, Martin Natter has authored 55 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 36 papers in Marketing, 11 papers in Strategy and Management and 11 papers in Management Science and Operations Research. Recurrent topics in Martin Natter’s work include Consumer Market Behavior and Pricing (28 papers), Consumer Retail Behavior Studies (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Martin Natter is often cited by papers focused on Consumer Market Behavior and Pricing (28 papers), Consumer Retail Behavior Studies (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Martin Natter collaborates with scholars based in Germany, Austria and Switzerland. Martin Natter's co-authors include Ju‐Young Kim, Martin Spann, Andreas Mild, Thomas Reutterer, Alfred Taudes, Markus Feurstein, Daniel Klapper, Harald Hruschka, Peter S. H. Leeflang and Corinne Faure and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
In The Last Decade
Co-authorship network of co-authors of Martin Natter i
Fields of papers citing papers by Martin Natter
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Martin Natter. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Martin Natter may publish in the future.
Countries citing papers authored by Martin Natter
Since SpecializationCitations
This map shows the geographic impact of Martin Natter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Natter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Natter more than expected).
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