Mikyeung Bae

13 papers and 325 indexed citations i.

Mikyeung Bae has authored 13 papers that have received a total of 325 indexed citations. This includes 10 papers in Sociology and Political Science, 5 papers in Marketing and 5 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (7 papers), Media Influence and Health (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Mikyeung Bae is often cited by papers focused on Digital Marketing and Social Media (7 papers), Media Influence and Health (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States. Mikyeung Bae's co-authors include Patricia Huddleston and Bridget K. Behe and has published in prestigious journals such as Computers in Human Behavior, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.