Sita Mishra
About
Sita Mishra is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Sita Mishra has authored 65 papers receiving a total of 842 indexed citations (citations by other indexed papers that have themselves been cited), including 40 papers in Marketing, 28 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sita Mishra’s work include Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Retail Behavior Studies (21 papers) and Digital Marketing and Social Media (19 papers). Sita Mishra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Retail Behavior Studies (21 papers) and Digital Marketing and Social Media (19 papers). Sita Mishra collaborates with scholars based in India, Italy and United Arab Emirates. Sita Mishra's co-authors include Sheetal Jain, Gunjan Malhotra, Mohammed Naved Khan, Yupal Shukla, Garima Saxena, Sandip Mukhopadhyay, Waheed Kareem Abdul, Jyoti Rana, Brijendra Singh and Bindu Gupta and has published in prestigious journals such as International Journal of Information Management, Journal of Services Marketing and International Business Review.
In The Last Decade
Co-authorship network of co-authors of Sita Mishra i
Fields of papers citing papers by Sita Mishra
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Sita Mishra. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Sita Mishra may publish in the future.
Countries citing papers authored by Sita Mishra
Since SpecializationCitations
This map shows the geographic impact of Sita Mishra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sita Mishra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sita Mishra more than expected).
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